{"podcast":{"title":"Go To Masters Show","slug":"go-to-masters-show-6426488","podcast_index_feed_id":6426488,"rss_url":"https://feeds.fame.so/go-to-masters-show","website_url":"https://podcasts.fame.so/go-to-masters-show","image_url":"https://content.fameapp.so/751zn261/5e159fc0-753b-11f1-8504-1914e4e4d32f/5e159e70-753b-11f1-8c80-cfb7aa4cbed8.jpg","author":"Everstage","episode_count":150,"summary":"In the Go To Master Show podcast, we host industry leaders/experts to discuss the best practices and nuances in RevOps and GTM functions.","last_synced_at":"2026-07-19T14:21:29.520211+00:00","page_url":"https://stenobird.com/podcast/go-to-masters-show-6426488"},"episode":{"title":"First Person on the Ground: How Andre Serpa Builds Startup Sales Teams Across Latin America","slug":"first-person-on-the-ground-how-andre-serpa-builds-startup-sales-teams-across-latin-america","published_at":"2026-04-10T14:55:21+00:00","page_url":"https://stenobird.com/podcast/go-to-masters-show-6426488/first-person-on-the-ground-how-andre-serpa-builds-startup-sales-teams-across-latin-america","show_page_url":"https://stenobird.com/podcast/go-to-masters-show-6426488","url":"https://go-to-masters-show.transistor.fm/episodes/first-person-on-the-ground-how-andre-serpa-builds-startup-sales-teams-across-latin-america","audio_url":"https://media.transistor.fm/b676506b/74166f10.mp3","summary":"Andre Serpa is the Area Vice President for Latin America at ClickHouse, a real-time analytical database company, based in São Paulo. He spent a decade at Microsoft, nearly six years as one of the earliest employees of what became Google Cloud, and then four years each at Elastic and Neo4j, always building LATAM go-to-market operations from the ground up. On this episode of the Go To Masters Show, he shares what two decades of market-building in Latin America actually taught him about partnerships, talent gaps, local nuance, and why the companies that get the region right go partner-first before anything else. Why partner-first isn't optional in LATAM, and the billing, collections, compliance, and talent realities that make going direct alone a costly mistake The three lessons from Microsoft and Google he still runs GTM by today: data-driven decisions, measurable goals at every level, and the discipline of execution cadence How AI is changing sales operations from the inside, and the real-time backend performance bottleneck that most operators never think about Connect with Andre: LinkedIn Follow us: LinkedIn | X","meta_description":"Andre Serpa is the Area Vice President for Latin America at ClickHouse, a real-time analytical database company, based in São Paulo. He spent a decade at…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1923,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/go-to-masters-show-6426488/episodes/first-person-on-the-ground-how-andre-serpa-builds-startup-sales-teams-across-latin-america/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/go-to-masters-show-6426488/first-person-on-the-ground-how-andre-serpa-builds-startup-sales-teams-across-latin-america.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}