{"podcast":{"title":"Go To Masters Show","slug":"go-to-masters-show-6426488","podcast_index_feed_id":6426488,"rss_url":"https://feeds.fame.so/go-to-masters-show","website_url":"https://podcasts.fame.so/go-to-masters-show","image_url":"https://content.fameapp.so/751zn261/5e159fc0-753b-11f1-8504-1914e4e4d32f/5e159e70-753b-11f1-8c80-cfb7aa4cbed8.jpg","author":"Everstage","episode_count":150,"summary":"In the Go To Master Show podcast, we host industry leaders/experts to discuss the best practices and nuances in RevOps and GTM functions.","last_synced_at":"2026-07-19T14:21:29.520211+00:00","page_url":"https://stenobird.com/podcast/go-to-masters-show-6426488"},"episode":{"title":"Any Comp Plan Is a Behavioral Experiment: Evgenia Vereshchak on RevOps, Incentives, and What Breaks First","slug":"any-comp-plan-is-a-behavioral-experiment-evgenia-vereshchak-on-revops-incentives-and-what-breaks-first-2","published_at":"2026-04-17T15:11:04+00:00","page_url":"https://stenobird.com/podcast/go-to-masters-show-6426488/any-comp-plan-is-a-behavioral-experiment-evgenia-vereshchak-on-revops-incentives-and-what-breaks-first-2","show_page_url":"https://stenobird.com/podcast/go-to-masters-show-6426488","url":"https://podcasts.fame.so/e/68r7zqyn","audio_url":"https://media.fame.so/wj092nvw.mp3","summary":"Evgenia Vereshchak is the Director of Revenue Operations at Procurify, a spend management platform built for mid-market companies, based in Vancouver. She spent eight years at the company, starting as a BDR before moving into RevOps. On this episode of the Go To Masters Show, she shares what building a RevOps function from scratch actually requires, why process has to come before tools, and what most teams get wrong about comp planning before they ever run the numbers.Why RevOps should never sit under sales, and what happens to long-term revenue health when it doesThe right order for building RevOps from scratch: ICP clarity and customer lifecycle first, team accountability second, tech stack lastWhy every comp plan is a behavioral experiment, and why modeling at 50%, 80%, and 100% attainment before rollout is non-negotiable","meta_description":"Evgenia Vereshchak is the Director of Revenue Operations at Procurify, a spend management platform built for mid-market companies, based in Vancouver. She…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1569,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/go-to-masters-show-6426488/episodes/any-comp-plan-is-a-behavioral-experiment-evgenia-vereshchak-on-revops-incentives-and-what-breaks-first-2/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/go-to-masters-show-6426488/any-comp-plan-is-a-behavioral-experiment-evgenia-vereshchak-on-revops-incentives-and-what-breaks-first-2.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}