{"podcast":{"title":"Giant Stories","slug":"giant-stories-7040514","podcast_index_feed_id":7040514,"rss_url":"https://feeds.megaphone.fm/giant-stories","website_url":"https://mediumgiant.co/","image_url":"https://megaphone.imgix.net/podcasts/b0b84a0c-76b5-11ef-a97d-c36483f8ff26/image/1372732b73eda3fb98c5b14a4d5ad1e2.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Medium Giant","episode_count":18,"summary":"While the tools we have at our disposal to create and share stories have never been more broad and varied, the fundamentals of great storytelling remain as transcendent as ever. Despite the headwinds our industry faces, clients and brands will always covet companies that remain steadfast — with a steady eye on culture, an understanding of the business dynamics at hand, and a commitment to the fundamentals of what makes a great story. Join us for compelling conversations with some of today's most influential and relevant storytellers. You’ll be inspired by their journey and learn how the power of story has transformed their brands, their companies, and their careers. – Giant Stories is a production of Medium Giant, a full-service creative marketing agency based in Dallas and Tulsa — and a sister company to The Dallas Morning News. We believe storytelling is a beacon in the static white noise and come from a 140-year-proud tradition of storytelling and connecting people. Our team includes more than 100 creative storytellers applying our sensibility to our clients’ business acumen. If you're interested learn more about how to use storytelling to accelerate your business velocity, vis…","last_synced_at":"2026-06-24T08:18:45.749436+00:00","page_url":"https://stenobird.com/podcast/giant-stories-7040514"},"episode":{"title":"The Real Deal: Why Authentic Storytelling Matters for Brands — with Paige Guzman","slug":"the-real-deal-why-authentic-storytelling-matters-for-brands-with-paige-guzman","published_at":"2025-01-21T18:00:00+00:00","page_url":"https://stenobird.com/podcast/giant-stories-7040514/the-real-deal-why-authentic-storytelling-matters-for-brands-with-paige-guzman","show_page_url":"https://stenobird.com/podcast/giant-stories-7040514","url":"https://mgln.ai/e/211/traffic.megaphone.fm/AIRWV6397387885.mp3?updated=1743007237","audio_url":"https://mgln.ai/e/211/traffic.megaphone.fm/AIRWV6397387885.mp3?updated=1743007237","summary":"In this episode, Paige shares her brand experience and insights with John Kiker, president of Medium Giant, including: The origin stories behind brands like Lagunitas and Mezzetta — and why authenticity matters How to appeal to consumers emotionally and deliver content that makes an impact Why brands birthed in boardrooms can be more challenging to build stories around The challenges of finding influencers who have a meaningful connection with the brand Where she sees a huge opportunity for unfulfilled stories in the market Her predictions for how storytelling will evolve over the next five years Learn more about your ad choices. Visit podcastchoices.com/adchoices","meta_description":"In this episode, Paige shares her brand experience and insights with John Kiker, president of Medium Giant, including: The origin stories behind brands li…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1980,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/giant-stories-7040514/episodes/the-real-deal-why-authentic-storytelling-matters-for-brands-with-paige-guzman/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/giant-stories-7040514/the-real-deal-why-authentic-storytelling-matters-for-brands-with-paige-guzman.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}