{"podcast":{"title":"Giant Stories","slug":"giant-stories-7040514","podcast_index_feed_id":7040514,"rss_url":"https://feeds.megaphone.fm/giant-stories","website_url":"https://mediumgiant.co/","image_url":"https://megaphone.imgix.net/podcasts/b0b84a0c-76b5-11ef-a97d-c36483f8ff26/image/1372732b73eda3fb98c5b14a4d5ad1e2.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Medium Giant","episode_count":18,"summary":"While the tools we have at our disposal to create and share stories have never been more broad and varied, the fundamentals of great storytelling remain as transcendent as ever. Despite the headwinds our industry faces, clients and brands will always covet companies that remain steadfast — with a steady eye on culture, an understanding of the business dynamics at hand, and a commitment to the fundamentals of what makes a great story. Join us for compelling conversations with some of today's most influential and relevant storytellers. You’ll be inspired by their journey and learn how the power of story has transformed their brands, their companies, and their careers. – Giant Stories is a production of Medium Giant, a full-service creative marketing agency based in Dallas and Tulsa — and a sister company to The Dallas Morning News. We believe storytelling is a beacon in the static white noise and come from a 140-year-proud tradition of storytelling and connecting people. Our team includes more than 100 creative storytellers applying our sensibility to our clients’ business acumen. If you're interested learn more about how to use storytelling to accelerate your business velocity, vis…","last_synced_at":"2026-06-24T08:18:45.749436+00:00","page_url":"https://stenobird.com/podcast/giant-stories-7040514"},"episode":{"title":"Signs, Strategy, and Storytelling: Inside Tire Discounters’ Unique Brand Voice — with Crissy Niese","slug":"signs-strategy-and-storytelling-inside-tire-discounters-unique-brand-voice-with-crissy-niese","published_at":"2025-08-16T10:00:00+00:00","page_url":"https://stenobird.com/podcast/giant-stories-7040514/signs-strategy-and-storytelling-inside-tire-discounters-unique-brand-voice-with-crissy-niese","show_page_url":"https://stenobird.com/podcast/giant-stories-7040514","url":"https://mgln.ai/e/211/traffic.megaphone.fm/AIRWV1098863570.mp3","audio_url":"https://mgln.ai/e/211/traffic.megaphone.fm/AIRWV1098863570.mp3","summary":"In this episode of Giant Stories, we sit down with Crissy Niese, the Senior Vice President and Chief Customer Officer of Tire Discounters, to explore how a Cincinnati-based, family-owned company has grown from a one-bay garage into one of the nation’s largest independent tire and automotive service chains. Episode highlights include: The origins of Tire Discounters and its family-owned ethos Why storytelling is the foundation of Tire Discounters’ brand strategy The surprising power of humor and humanity in a traditionally “unsexy” industry Creating brand equity through cheeky signage, radio jingles, and character-driven ads How Tire Discounters brings employees and customers into the brand narrative Turning a transactional industry into a relationship-driven business Learn more about your ad choices. Visit podcastchoices.com/adchoices","meta_description":"In this episode of Giant Stories, we sit down with Crissy Niese, the Senior Vice President and Chief Customer Officer of Tire Discounters, to explore how…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2322,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/giant-stories-7040514/episodes/signs-strategy-and-storytelling-inside-tire-discounters-unique-brand-voice-with-crissy-niese/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/giant-stories-7040514/signs-strategy-and-storytelling-inside-tire-discounters-unique-brand-voice-with-crissy-niese.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}