{"podcast":{"title":"Giant Stories","slug":"giant-stories-7040514","podcast_index_feed_id":7040514,"rss_url":"https://feeds.megaphone.fm/giant-stories","website_url":"https://mediumgiant.co/","image_url":"https://megaphone.imgix.net/podcasts/b0b84a0c-76b5-11ef-a97d-c36483f8ff26/image/1372732b73eda3fb98c5b14a4d5ad1e2.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Medium Giant","episode_count":18,"summary":"While the tools we have at our disposal to create and share stories have never been more broad and varied, the fundamentals of great storytelling remain as transcendent as ever. Despite the headwinds our industry faces, clients and brands will always covet companies that remain steadfast — with a steady eye on culture, an understanding of the business dynamics at hand, and a commitment to the fundamentals of what makes a great story. Join us for compelling conversations with some of today's most influential and relevant storytellers. You’ll be inspired by their journey and learn how the power of story has transformed their brands, their companies, and their careers. – Giant Stories is a production of Medium Giant, a full-service creative marketing agency based in Dallas and Tulsa — and a sister company to The Dallas Morning News. We believe storytelling is a beacon in the static white noise and come from a 140-year-proud tradition of storytelling and connecting people. Our team includes more than 100 creative storytellers applying our sensibility to our clients’ business acumen. If you're interested learn more about how to use storytelling to accelerate your business velocity, vis…","last_synced_at":"2026-06-24T08:18:45.749436+00:00","page_url":"https://stenobird.com/podcast/giant-stories-7040514"},"episode":{"title":"Leading a Beloved Brand Through Change — With Southwest Airlines’ Julia Melle","slug":"leading-a-beloved-brand-through-change-with-southwest-airlines-julia-melle","published_at":"2026-04-06T15:30:00+00:00","page_url":"https://stenobird.com/podcast/giant-stories-7040514/leading-a-beloved-brand-through-change-with-southwest-airlines-julia-melle","show_page_url":"https://stenobird.com/podcast/giant-stories-7040514","url":"https://mgln.ai/e/211/traffic.megaphone.fm/AIRWV8531256477.mp3?updated=1775489561","audio_url":"https://mgln.ai/e/211/traffic.megaphone.fm/AIRWV8531256477.mp3?updated=1775489561","summary":"In this episode of Giant Stories, host John Kiker sits down with Julia Melle, Director of Brand and Content at Southwest Airlines, to discuss what it means to steward one of the most beloved brands in America through a moment of transformation.Julia shares her journey from agency creative to in-house brand leader — with career stops at Leo Burnett, Publicis, and The Richards Group — and explains how those experiences shaped her approach to storytelling, brand architecture, and customer insight.From helping bring Southwest’s iconic personality back to life to navigating major shifts like the airline’s move to assigned seating, Julia discusses the balance between honoring brand heritage and evolving to meet modern customer expectations. Along the way, she reflects on the evolving role of creative leaders, the power of data-informed storytelling, and why the most meaningful brand stories often come from the people behind the brand. Learn more about your ad choices. Visit podcastchoices.com/adchoices","meta_description":"In this episode of Giant Stories, host John Kiker sits down with Julia Melle, Director of Brand and Content at Southwest Airlines, to discuss what it mean…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1944,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/giant-stories-7040514/episodes/leading-a-beloved-brand-through-change-with-southwest-airlines-julia-melle/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/giant-stories-7040514/leading-a-beloved-brand-through-change-with-southwest-airlines-julia-melle.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}