{"podcast":{"title":"Giant Stories","slug":"giant-stories-7040514","podcast_index_feed_id":7040514,"rss_url":"https://feeds.megaphone.fm/giant-stories","website_url":"https://mediumgiant.co/","image_url":"https://megaphone.imgix.net/podcasts/b0b84a0c-76b5-11ef-a97d-c36483f8ff26/image/1372732b73eda3fb98c5b14a4d5ad1e2.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Medium Giant","episode_count":18,"summary":"While the tools we have at our disposal to create and share stories have never been more broad and varied, the fundamentals of great storytelling remain as transcendent as ever. Despite the headwinds our industry faces, clients and brands will always covet companies that remain steadfast — with a steady eye on culture, an understanding of the business dynamics at hand, and a commitment to the fundamentals of what makes a great story. Join us for compelling conversations with some of today's most influential and relevant storytellers. You’ll be inspired by their journey and learn how the power of story has transformed their brands, their companies, and their careers. – Giant Stories is a production of Medium Giant, a full-service creative marketing agency based in Dallas and Tulsa — and a sister company to The Dallas Morning News. We believe storytelling is a beacon in the static white noise and come from a 140-year-proud tradition of storytelling and connecting people. Our team includes more than 100 creative storytellers applying our sensibility to our clients’ business acumen. If you're interested learn more about how to use storytelling to accelerate your business velocity, vis…","last_synced_at":"2026-06-24T08:18:45.749436+00:00","page_url":"https://stenobird.com/podcast/giant-stories-7040514"},"episode":{"title":"From The Gap to Bay Club: Why It’s Important to “Keep it Real” – with Tracy Cioffi","slug":"from-the-gap-to-bay-club-why-it-s-important-to-keep-it-real-with-tracy-cioffi","published_at":"2024-11-19T16:20:00+00:00","page_url":"https://stenobird.com/podcast/giant-stories-7040514/from-the-gap-to-bay-club-why-it-s-important-to-keep-it-real-with-tracy-cioffi","show_page_url":"https://stenobird.com/podcast/giant-stories-7040514","url":"https://mgln.ai/e/211/traffic.megaphone.fm/AIRWV3307151865.mp3?updated=1743006957","audio_url":"https://mgln.ai/e/211/traffic.megaphone.fm/AIRWV3307151865.mp3?updated=1743006957","summary":"In this episode, Tracy sits down with John Kiker, president of Medium Giant, to discuss: How her time at The Gap, Sur la Table, and more shaped her perception of brand story — and its importance The specific qualities she looks for when she’s telling brand stories How she “keeps it real” at Bay Club ay Club’s unique approach to connecting with members of all ages — and what other brands can learn from it How she sees storytelling evolving — why she actually hopes it slows down Learn more about your ad choices. Visit podcastchoices.com/adchoices","meta_description":"In this episode, Tracy sits down with John Kiker, president of Medium Giant, to discuss: How her time at The Gap, Sur la Table, and more shaped her percep…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2013,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/giant-stories-7040514/episodes/from-the-gap-to-bay-club-why-it-s-important-to-keep-it-real-with-tracy-cioffi/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/giant-stories-7040514/from-the-gap-to-bay-club-why-it-s-important-to-keep-it-real-with-tracy-cioffi.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}