{"podcast":{"title":"Giant Stories","slug":"giant-stories-7040514","podcast_index_feed_id":7040514,"rss_url":"https://feeds.megaphone.fm/giant-stories","website_url":"https://mediumgiant.co/","image_url":"https://megaphone.imgix.net/podcasts/b0b84a0c-76b5-11ef-a97d-c36483f8ff26/image/1372732b73eda3fb98c5b14a4d5ad1e2.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Medium Giant","episode_count":18,"summary":"While the tools we have at our disposal to create and share stories have never been more broad and varied, the fundamentals of great storytelling remain as transcendent as ever. Despite the headwinds our industry faces, clients and brands will always covet companies that remain steadfast — with a steady eye on culture, an understanding of the business dynamics at hand, and a commitment to the fundamentals of what makes a great story. Join us for compelling conversations with some of today's most influential and relevant storytellers. You’ll be inspired by their journey and learn how the power of story has transformed their brands, their companies, and their careers. – Giant Stories is a production of Medium Giant, a full-service creative marketing agency based in Dallas and Tulsa — and a sister company to The Dallas Morning News. We believe storytelling is a beacon in the static white noise and come from a 140-year-proud tradition of storytelling and connecting people. Our team includes more than 100 creative storytellers applying our sensibility to our clients’ business acumen. If you're interested learn more about how to use storytelling to accelerate your business velocity, vis…","last_synced_at":"2026-06-24T08:18:45.749436+00:00","page_url":"https://stenobird.com/podcast/giant-stories-7040514"},"episode":{"title":"From Convenience to Pop Culture: How 7-Eleven Tells Its Story — with Marissa Jarratt","slug":"from-convenience-to-pop-culture-how-7-eleven-tells-its-story-with-marissa-jarratt","published_at":"2025-01-23T18:00:00+00:00","page_url":"https://stenobird.com/podcast/giant-stories-7040514/from-convenience-to-pop-culture-how-7-eleven-tells-its-story-with-marissa-jarratt","show_page_url":"https://stenobird.com/podcast/giant-stories-7040514","url":"https://mgln.ai/e/211/traffic.megaphone.fm/AIRWV7897654456.mp3?updated=1743007456","audio_url":"https://mgln.ai/e/211/traffic.megaphone.fm/AIRWV7897654456.mp3?updated=1743007456","summary":"Episode highlights include: The accidental way Marissa fell in love with brand marketing after initially pursuing a career in finance The story framework that 7-Eleven uses in all its marketing, communications, programming, development, and partnerships Why “conflict” is so important to brand storytelling — and how 7-Eleven activates the brand’s conflict of amusing vs. essential How launching a Slurpee into space showcased just one way 7-Eleven contextualizes its marketing to its audiences The role of “car culture” in 7-Eleven marketing — and what they learned from their fans How 7-Eleven approaches sustainability for the short-term and long-term future The three ways that 7-Eleven is navigating Generative AI Learn more about your ad choices. Visit podcastchoices.com/adchoices","meta_description":"Episode highlights include: The accidental way Marissa fell in love with brand marketing after initially pursuing a career in finance The story framework…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2472,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/giant-stories-7040514/episodes/from-convenience-to-pop-culture-how-7-eleven-tells-its-story-with-marissa-jarratt/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/giant-stories-7040514/from-convenience-to-pop-culture-how-7-eleven-tells-its-story-with-marissa-jarratt.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}