{"podcast":{"title":"Giant Stories","slug":"giant-stories-7040514","podcast_index_feed_id":7040514,"rss_url":"https://feeds.megaphone.fm/giant-stories","website_url":"https://mediumgiant.co/","image_url":"https://megaphone.imgix.net/podcasts/b0b84a0c-76b5-11ef-a97d-c36483f8ff26/image/1372732b73eda3fb98c5b14a4d5ad1e2.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Medium Giant","episode_count":18,"summary":"While the tools we have at our disposal to create and share stories have never been more broad and varied, the fundamentals of great storytelling remain as transcendent as ever. Despite the headwinds our industry faces, clients and brands will always covet companies that remain steadfast — with a steady eye on culture, an understanding of the business dynamics at hand, and a commitment to the fundamentals of what makes a great story. Join us for compelling conversations with some of today's most influential and relevant storytellers. You’ll be inspired by their journey and learn how the power of story has transformed their brands, their companies, and their careers. – Giant Stories is a production of Medium Giant, a full-service creative marketing agency based in Dallas and Tulsa — and a sister company to The Dallas Morning News. We believe storytelling is a beacon in the static white noise and come from a 140-year-proud tradition of storytelling and connecting people. Our team includes more than 100 creative storytellers applying our sensibility to our clients’ business acumen. If you're interested learn more about how to use storytelling to accelerate your business velocity, vis…","last_synced_at":"2026-06-24T08:18:45.749436+00:00","page_url":"https://stenobird.com/podcast/giant-stories-7040514"},"episode":{"title":"Defining the Storytelling Edge — with Medium Giant’s Shawn Kruggel and Lizzy Bakhaus","slug":"defining-the-storytelling-edge-with-medium-giant-s-shawn-kruggel-and-lizzy-bakhaus","published_at":"2025-02-26T22:20:00+00:00","page_url":"https://stenobird.com/podcast/giant-stories-7040514/defining-the-storytelling-edge-with-medium-giant-s-shawn-kruggel-and-lizzy-bakhaus","show_page_url":"https://stenobird.com/podcast/giant-stories-7040514","url":"https://mgln.ai/e/211/traffic.megaphone.fm/AIRWV2706618773.mp3?updated=1740608278","audio_url":"https://mgln.ai/e/211/traffic.megaphone.fm/AIRWV2706618773.mp3?updated=1740608278","summary":"Episode highlights include: The Foundations of Great Storytelling: What makes a brand story compelling, and why authenticity is key. Medium Giant’s Storytelling Framework: The unique exploration of critical context to earned ending. The Role of AI in Creativity: When to embrace automation and when human insight matters most. Reach vs. Resonance: How brands can balance data-driven tactics with emotional connection. The Future of Storytelling in Marketing: Emerging trends in brand ecosystems, influencer marketing, and strategic consulting. Learn more about your ad choices. Visit podcastchoices.com/adchoices","meta_description":"Episode highlights include: The Foundations of Great Storytelling: What makes a brand story compelling, and why authenticity is key. Medium Giant’s Storyt…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2688,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/giant-stories-7040514/episodes/defining-the-storytelling-edge-with-medium-giant-s-shawn-kruggel-and-lizzy-bakhaus/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/giant-stories-7040514/defining-the-storytelling-edge-with-medium-giant-s-shawn-kruggel-and-lizzy-bakhaus.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}