{"podcast":{"title":"Giant Stories","slug":"giant-stories-7040514","podcast_index_feed_id":7040514,"rss_url":"https://feeds.megaphone.fm/giant-stories","website_url":"https://mediumgiant.co/","image_url":"https://megaphone.imgix.net/podcasts/b0b84a0c-76b5-11ef-a97d-c36483f8ff26/image/1372732b73eda3fb98c5b14a4d5ad1e2.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Medium Giant","episode_count":18,"summary":"While the tools we have at our disposal to create and share stories have never been more broad and varied, the fundamentals of great storytelling remain as transcendent as ever. Despite the headwinds our industry faces, clients and brands will always covet companies that remain steadfast — with a steady eye on culture, an understanding of the business dynamics at hand, and a commitment to the fundamentals of what makes a great story. Join us for compelling conversations with some of today's most influential and relevant storytellers. You’ll be inspired by their journey and learn how the power of story has transformed their brands, their companies, and their careers. – Giant Stories is a production of Medium Giant, a full-service creative marketing agency based in Dallas and Tulsa — and a sister company to The Dallas Morning News. We believe storytelling is a beacon in the static white noise and come from a 140-year-proud tradition of storytelling and connecting people. Our team includes more than 100 creative storytellers applying our sensibility to our clients’ business acumen. If you're interested learn more about how to use storytelling to accelerate your business velocity, vis…","last_synced_at":"2026-06-24T08:18:45.749436+00:00","page_url":"https://stenobird.com/podcast/giant-stories-7040514"},"episode":{"title":"Built by Locals, Made for the World: The Heart Behind the Dallas Rebrand — with Jennifer Walker","slug":"built-by-locals-made-for-the-world-the-heart-behind-the-dallas-rebrand-with-jennifer-walker","published_at":"2025-07-14T20:54:00+00:00","page_url":"https://stenobird.com/podcast/giant-stories-7040514/built-by-locals-made-for-the-world-the-heart-behind-the-dallas-rebrand-with-jennifer-walker","show_page_url":"https://stenobird.com/podcast/giant-stories-7040514","url":"https://mgln.ai/e/211/traffic.megaphone.fm/AIRWV7967977736.mp3?updated=1752526351","audio_url":"https://mgln.ai/e/211/traffic.megaphone.fm/AIRWV7967977736.mp3?updated=1752526351","summary":"In this episode of Giant Stories, host John Kiker sits down with Jennifer Walker, Senior Vice President and Chief Marketing Officer at Visit Dallas, for an honest, insightful, and energizing look at how a bold brand transformation is reshaping how the world sees Dallas — and how Dallas sees itself. Jennifer and her team are on a mission: take Dallas from a city with strong name recognition but low tourism consideration and turn it into a top-tier global destination. This is more than a logo or a campaign — it’s a unifying story rooted in people, culture, innovation, and swagger. You’ll hear how Visit Dallas’ “Can-Do” brand was built from the inside out, beginning with robust community input, strategic storytelling, and a vision for long-term economic and emotional impact. From spotlighting local luminaries and telling good stories, to preparing for FIFA and shaping how international visitors experience Dallas, this episode is a must-listen for brand builders, city leaders, and anyone curious about how bold ideas can become intentional brand movements. Learn more about your ad choices. Visit podcastchoices.com/adchoices","meta_description":"In this episode of Giant Stories, host John Kiker sits down with Jennifer Walker, Senior Vice President and Chief Marketing Officer at Visit Dallas, for a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2139,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/giant-stories-7040514/episodes/built-by-locals-made-for-the-world-the-heart-behind-the-dallas-rebrand-with-jennifer-walker/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/giant-stories-7040514/built-by-locals-made-for-the-world-the-heart-behind-the-dallas-rebrand-with-jennifer-walker.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}