{"podcast":{"title":"Get Fully Booked","slug":"get-fully-booked-7039758","podcast_index_feed_id":7039758,"rss_url":"https://feeds.captivate.fm/get-fully-booked/","website_url":"https://get-fully-booked.com/","image_url":"https://artwork.captivate.fm/648448d5-be25-431c-b51e-44f579bb1f64/H03ikofuPXZOXOxcQA5291mE.jpg","author":"Sarah Orchard","episode_count":61,"summary":"Get Fully Booked is for Airbnb hosts, holiday cottage and glampsite owners who are ready to master their marketing so they can ditch their reliance on online agents and grow their direct bookings. Your host Sarah Orchard, an award-winning marketing strategist, #1 Amazon best-selling author, and fellow host; will share with you exactly what it takes to grow your direct bookings and the simple marketing steps to get more profit in your pocket! She shares her proven marketing strategies and interviews fellow hosts to find out what has worked for them and how they have achieved more direct bookings.","last_synced_at":"2026-07-20T10:20:05.107542+00:00","page_url":"https://stenobird.com/podcast/get-fully-booked-7039758"},"episode":{"title":"Your Website About page and Why it is Vital in Boosting your Website Conversions!","slug":"your-website-about-page-and-why-it-is-vital-in-boosting-your-website-conversions","published_at":"2026-06-15T05:00:00+00:00","page_url":"https://stenobird.com/podcast/get-fully-booked-7039758/your-website-about-page-and-why-it-is-vital-in-boosting-your-website-conversions","show_page_url":"https://stenobird.com/podcast/get-fully-booked-7039758","url":"https://getfullybookedagain2208.live-website.com/podcast/your-website-about-page-and-why-it-is-vital-in-boosting-your-website-conversions","audio_url":"https://episodes.captivate.fm/episode/b5e85195-e4e9-4a86-b542-4d537c70a1dc.mp3","summary":"Your About page. It’s probably the one you set up early on, haven’t touched since and don’t spend much time thinking about. But what if it’s quietly one of the most important conversion tools on your entire website? In this solo episode, Sarah makes the case for why your About page deserves a serious rethink — and it starts with a fascinating piece of consumer psychology. Research by neuroscientist Paul Zak found that stories trigger oxytocin in the brain (the trust hormone), making people significantly more likely to take action. In hospitality, where guests are booking experiences and imagining celebrations, reconnections and escapes before they’ve even hit ‘confirm’, that science has very direct implications for how you write about yourself. Sarah walks through why trust signals matter more than ever in an internet full of scams and AI-generated content — and why the corporate-sounding About pages most hosts default to (“Established in 2019. We pride ourselves on excellent customer service.”) are doing them real harm. Guests landing on your website are subconsciously asking whether they can trust you. Your About page either answers that question or it doesn’t. Then there’s the bigger idea: people buy people. Especially in independent accommodation, where guests are entering a space someone actually created and cared about. Sarah talks about why the hosts who build loyal audiences and strong repeat booking rates are usually the ones willing to be visible — not in an influencer way, but in a warm, reassuring “we’re real humans who genuinely care about your stay” kind of way. If someone books through Airbnb, they borrow Airbnb’s trust. If they book directly, you are the trust factor. And the most important question of all: why are you a host? Not “because it seemed lik…","meta_description":"Your About page. It’s probably the one you set up early on, haven’t touched since and don’t spend much time thinking about. But what if it’s quietly one o…","key_points":[],"chapters":[],"topics":[],"duration_seconds":915,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/get-fully-booked-7039758/episodes/your-website-about-page-and-why-it-is-vital-in-boosting-your-website-conversions/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/get-fully-booked-7039758/your-website-about-page-and-why-it-is-vital-in-boosting-your-website-conversions.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}