{"podcast":{"title":"Get Fully Booked","slug":"get-fully-booked-7039758","podcast_index_feed_id":7039758,"rss_url":"https://feeds.captivate.fm/get-fully-booked/","website_url":"https://get-fully-booked.com/","image_url":"https://artwork.captivate.fm/648448d5-be25-431c-b51e-44f579bb1f64/H03ikofuPXZOXOxcQA5291mE.jpg","author":"Sarah Orchard","episode_count":53,"summary":"Get Fully Booked is for Airbnb hosts, holiday cottage and glampsite owners who are ready to master their marketing so they can ditch their reliance on online agents and grow their direct bookings. Your host Sarah Orchard, an award-winning marketing strategist, #1 Amazon best-selling author, and fellow host; will share with you exactly what it takes to grow your direct bookings and the simple marketing steps to get more profit in your pocket! She shares her proven marketing strategies and interviews fellow hosts to find out what has worked for them and how they have achieved more direct bookings.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/get-fully-booked-7039758"},"episode":{"title":"Why doing a DIY Website is the Worst Thing you can do for your STR!","slug":"why-doing-a-diy-website-is-the-worst-thing-you-can-do-for-your-str","published_at":"2026-01-26T05:00:00+00:00","page_url":"https://stenobird.com/podcast/get-fully-booked-7039758/why-doing-a-diy-website-is-the-worst-thing-you-can-do-for-your-str","show_page_url":"https://stenobird.com/podcast/get-fully-booked-7039758","url":"https://getfullybookedagain2208.live-website.com/podcast/why-doing-a-diy-website-is-the-worst-thing-you-can-do-for-your-str","audio_url":"https://episodes.captivate.fm/episode/2779f1bc-307d-43e3-9484-f9753f6a7183.mp3","summary":"Welcome to Season 5 of the podcast. Today, I'm diving into why building your own website might be silently holding your business back! With over 30 years of marketing experience and 80+ website audits under my belt, I have seen three recurring pitfalls of DIY websites that can drain your time, energy and profits. The importance of your biggest marketing asset to your short-term rental business cannot be overlooked. The guest web user experience is an art and I will show you that a pretty website isn't enough if it doesn't convert visitors into paying guests. From the need for clear navigation to the necessity of mobile optimisation, I share why a professionally built website is your most powerful marketing tool. This episode will show you how to get your website firing on all cylinders. Do check out my FREE Website Audit Checklist in the shownotes below... --- Key Takeaways: DIY websites can be damaging your brand and holding your business back and harming your profits. In just six seconds, your website needs to convince guests to book or you have lost them! Sarah shares the 3 most common pitfalls she sees with websites for short-term rental or glamping businesses today. A professional website is a major marketing asset, not just a pretty brochure - it's essential. Don't skimp on your website; it's your key to attracting guests, driving direct bookings, and boosting the profit in your pocket! --- More resources: Get my FREE Ultimate Website Audit Checklist here More website marketing training here or why not ask Sarah for a personalised Website Audit of your site --- Do you have a marketing roadmap for your business? No more winging it and feeling like you are in constant marketing chaos! Create your easy-to-follow marketing roadmap for the year ahead. My Direct Bookin…","meta_description":"Welcome to Season 5 of the podcast. Today, I'm diving into why building your own website might be silently holding your business back! With over 30 years…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1720,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/get-fully-booked-7039758/episodes/why-doing-a-diy-website-is-the-worst-thing-you-can-do-for-your-str/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/get-fully-booked-7039758/why-doing-a-diy-website-is-the-worst-thing-you-can-do-for-your-str.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}