{"podcast":{"title":"Get Fully Booked","slug":"get-fully-booked-7039758","podcast_index_feed_id":7039758,"rss_url":"https://feeds.captivate.fm/get-fully-booked/","website_url":"https://get-fully-booked.com/","image_url":"https://artwork.captivate.fm/648448d5-be25-431c-b51e-44f579bb1f64/H03ikofuPXZOXOxcQA5291mE.jpg","author":"Sarah Orchard","episode_count":61,"summary":"Get Fully Booked is for Airbnb hosts, holiday cottage and glampsite owners who are ready to master their marketing so they can ditch their reliance on online agents and grow their direct bookings. Your host Sarah Orchard, an award-winning marketing strategist, #1 Amazon best-selling author, and fellow host; will share with you exactly what it takes to grow your direct bookings and the simple marketing steps to get more profit in your pocket! She shares her proven marketing strategies and interviews fellow hosts to find out what has worked for them and how they have achieved more direct bookings.","last_synced_at":"2026-07-20T10:20:05.107542+00:00","page_url":"https://stenobird.com/podcast/get-fully-booked-7039758"},"episode":{"title":"How SEO is changing with AI and what you need to do about it!","slug":"how-seo-is-changing-with-ai-and-what-you-need-to-do-about-it","published_at":"2026-06-29T05:00:00+00:00","page_url":"https://stenobird.com/podcast/get-fully-booked-7039758/how-seo-is-changing-with-ai-and-what-you-need-to-do-about-it","show_page_url":"https://stenobird.com/podcast/get-fully-booked-7039758","url":"https://getfullybookedagain2208.live-website.com/podcast/how-seo-is-changing-with-ai-and-what-you-need-to-do-about-it","audio_url":"https://episodes.captivate.fm/episode/0fae2543-8971-4a48-a9fe-9a3eb3a610d0.mp3","summary":"“SEO is dead.” “Google is finished.” “AI is taking over search.” If you’ve spent any time online recently, you’ve probably seen at least one of those headlines. In this solo episode, Sarah cuts through the noise and gives you a clear, practical answer to what’s actually changing and, more importantly, what it means for your holiday cottage, glamping site, Airbnb or boutique accommodation business. It’s true that the way people search is shifting. More people are asking ChatGPT, Claude, Gemini and Perplexity full conversational questions instead of typing keywords into Google and Google itself is leaning more heavily on AI-generated answers at the top of results. But Sarah’s take is refreshingly grounded: this isn’t a reason to scrap your SEO strategy. It’s a reason to understand a few important shifts. First up, GEO: Generative Engine Optimisation - the new term everyone’s suddenly using. Sarah explains why she thinks treating it as a brand new discipline is slightly misleading and why hosts who’ve already invested in good onsite SEO are further ahead than they realise. The shift isn’t really about new tactics. It’s a change in the question you’re answering: traditional SEO asks ‘how do I get found?’, while GEO asks ‘how do I become the answer?’ Sarah also makes a compelling case for one specific page that most accommodation websites massively underuse: the FAQ page. AI tools love question-and-answer content, and so do guests, which means every question you’re repeatedly asked by email, phone or in reviews is potential website content. From hot tub privacy to dog policies to mobile signal, she explains why hiding ‘obvious’ information is one of the most common mistakes hosts make and why it’s costing them visibility. Finally, Sarah tackles the question everyone actuall…","meta_description":"“SEO is dead.” “Google is finished.” “AI is taking over search.” If you’ve spent any time online recently, you’ve probably seen at least one of those head…","key_points":[],"chapters":[],"topics":[],"duration_seconds":789,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/get-fully-booked-7039758/episodes/how-seo-is-changing-with-ai-and-what-you-need-to-do-about-it/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/get-fully-booked-7039758/how-seo-is-changing-with-ai-and-what-you-need-to-do-about-it.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}