{"podcast":{"title":"Get Fully Booked","slug":"get-fully-booked-7039758","podcast_index_feed_id":7039758,"rss_url":"https://feeds.captivate.fm/get-fully-booked/","website_url":"https://get-fully-booked.com/","image_url":"https://artwork.captivate.fm/648448d5-be25-431c-b51e-44f579bb1f64/H03ikofuPXZOXOxcQA5291mE.jpg","author":"Sarah Orchard","episode_count":53,"summary":"Get Fully Booked is for Airbnb hosts, holiday cottage and glampsite owners who are ready to master their marketing so they can ditch their reliance on online agents and grow their direct bookings. Your host Sarah Orchard, an award-winning marketing strategist, #1 Amazon best-selling author, and fellow host; will share with you exactly what it takes to grow your direct bookings and the simple marketing steps to get more profit in your pocket! She shares her proven marketing strategies and interviews fellow hosts to find out what has worked for them and how they have achieved more direct bookings.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/get-fully-booked-7039758"},"episode":{"title":"Blogging for Google Visibility","slug":"blogging-for-google-visibility","published_at":"2025-10-06T05:00:00+00:00","page_url":"https://stenobird.com/podcast/get-fully-booked-7039758/blogging-for-google-visibility","show_page_url":"https://stenobird.com/podcast/get-fully-booked-7039758","url":"https://getfullybookedagain2208.live-website.com/podcast/blogging-for-google-visibility","audio_url":"https://episodes.captivate.fm/episode/97e1f079-32d4-4c52-8a95-a5a5c90e1acc.mp3","summary":"Today, I'd like to talk about blogging for a minute. Because I see so many businesses, including short-term rental holiday businesses, that think it's dead and buried! Look, I get it. You're busy doing changeovers, replying to guest enquiries, and trying to figure out Instagram reels (don't even get me started on that!). But here's the truth - blogging is still one of the absolute best ways to get Google to actually notice your holiday cottage or glamping site. Think of each blog post as a brand new doorway for your ideal guests to find you. While you're sleeping, doing the school run, or mucking out the horses (yes, that's me!) - your blog posts are working away in the background, pulling in website visitors who are actively searching for precisely what you offer. I'm breaking down exactly how to create content that your guests actually care about, and talking proper SEO that works, choosing topics that convert visitors into bookings, and why you don't need to be churning out posts every single day to see results. The best bit? This is evergreen content that keeps on giving. Write it once, and it'll be driving traffic to your website for months - even years - to come. That's what I call marketing smarter, not harder! --- Key Takeaways: Blogging remains one of the most powerful tools for boosting your Google visibility Fresh, quality content is essential for driving direct bookings to your business SEO is passive marketing that works around the clock (even while you sleep!) See episode 33 for more on this! Write about topics your ideal guests genuinely care about, not random fluff One brilliant blog post per month beats ten mediocre ones every time Evergreen content continues working for you long after you hit publish --- More resources & training: Blogging for Onl…","meta_description":"Today, I'd like to talk about blogging for a minute. Because I see so many businesses, including short-term rental holiday businesses, that think it's dea…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1332,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/get-fully-booked-7039758/episodes/blogging-for-google-visibility/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/get-fully-booked-7039758/blogging-for-google-visibility.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}