{"podcast":{"title":"Get Fully Booked","slug":"get-fully-booked-7039758","podcast_index_feed_id":7039758,"rss_url":"https://feeds.captivate.fm/get-fully-booked/","website_url":"https://get-fully-booked.com/","image_url":"https://artwork.captivate.fm/648448d5-be25-431c-b51e-44f579bb1f64/H03ikofuPXZOXOxcQA5291mE.jpg","author":"Sarah Orchard","episode_count":53,"summary":"Get Fully Booked is for Airbnb hosts, holiday cottage and glampsite owners who are ready to master their marketing so they can ditch their reliance on online agents and grow their direct bookings. Your host Sarah Orchard, an award-winning marketing strategist, #1 Amazon best-selling author, and fellow host; will share with you exactly what it takes to grow your direct bookings and the simple marketing steps to get more profit in your pocket! She shares her proven marketing strategies and interviews fellow hosts to find out what has worked for them and how they have achieved more direct bookings.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/get-fully-booked-7039758"},"episode":{"title":"Attracting Large Groups to your Property with Ed Maughan & Sarah Pursey","slug":"attracting-large-groups-to-your-property-with-ed-maughan-sarah-pursey","published_at":"2025-09-22T05:00:00+00:00","page_url":"https://stenobird.com/podcast/get-fully-booked-7039758/attracting-large-groups-to-your-property-with-ed-maughan-sarah-pursey","show_page_url":"https://stenobird.com/podcast/get-fully-booked-7039758","url":"https://getfullybookedagain2208.live-website.com/podcast/attracting-large-groups-to-your-property","audio_url":"https://episodes.captivate.fm/episode/ad19944c-cfd6-42da-9dd6-a44dfc5e2ed6.mp3","summary":"This week, I'm chatting with Ed Maughan and Sarah Pursey, two brilliant hosts who've cracked the code on marketing to groups. And trust me, this isn't just about squeezing more beds into your property - it's about understanding what makes group guests tick. Because group bookings are a completely different beast from your standard couple's getaway. We're talking hen dos, family reunions, milestone birthdays, corporate retreats and more. Each one needs a different approach, and frankly, most hosts are missing a trick here. Ed's been banging the drum about direct bookings (music to my ears!), and he'll tell you exactly why ditching those booking agents is crucial when you're dealing with larger groups. Meanwhile, Sarah's juggling multiple properties and has some seriously smart marketing strategies that actually work. We're covering everything from ensuring guests return again and again to creating visuals that actually show groups how your space works for them. No fluff, no nonsense - just practical advice that'll help you fill those bigger properties and get more profit in your pocket. --- Key Takeaways: Mastering marketing is key to ditching online agents and boosting direct bookings. Growing direct bookings takes simple marketing steps that put more profit in your pocket! Group accommodations are unique and require different marketing strategies than smaller properties, for real. Capturing email addresses from your guests can lead to repeat bookings, so think smart! High-quality visuals and clear info about your property setup are essential for group bookings, trust me. Understanding guest behaviour for group bookings is crucial, especially for special occasions like reunions. --- Find out more about this week's guests: Group Accommodation Scenic Stays Herefordshire:…","meta_description":"This week, I'm chatting with Ed Maughan and Sarah Pursey, two brilliant hosts who've cracked the code on marketing to groups. And trust me, this isn't jus…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1861,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/get-fully-booked-7039758/episodes/attracting-large-groups-to-your-property-with-ed-maughan-sarah-pursey/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/get-fully-booked-7039758/attracting-large-groups-to-your-property-with-ed-maughan-sarah-pursey.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}