{"podcast":{"title":"GEAR:30","slug":"gear-30-959086","podcast_index_feed_id":959086,"rss_url":"https://feeds.megaphone.fm/BBBIB3792616568","website_url":"https://blisterreview.com/gear30-podcast","image_url":"https://megaphone.imgix.net/podcasts/8796db80-9da4-11f1-945f-c7005a2b9b91/image/4b2f03bdfa86d959dc40731c6960688b.jpeg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"BLISTER","episode_count":414,"summary":"GEAR:30 is the podcast from BLISTER that dives deep into the details of the most interesting and innovative outdoor gear. You'll hear Blister reviewers discuss the gear they're testing, as well as product designers, professional athletes, and some of the gear-obsessed folks from our recommended shops weigh in on gear trends and the equipment they’ve been most impressed with. If you love outdoor gear, you're going to love this podcast. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-09-18T22:19:10.331057+00:00","page_url":"https://stenobird.com/podcast/gear-30-959086"},"episode":{"title":"Wild Rye's 10-Year Journey w/ Founder, Cassie Abel","slug":"wild-rye-s-10-year-journey-w-founder-cassie-abel","published_at":"2026-07-24T10:30:00+00:00","page_url":"https://stenobird.com/podcast/gear-30-959086/wild-rye-s-10-year-journey-w-founder-cassie-abel","show_page_url":"https://stenobird.com/podcast/gear-30-959086","url":"https://pscrb.fm/rss/p/clrtpod.com/m/traffic.megaphone.fm/BBBIB8294692562.mp3","audio_url":"https://pscrb.fm/rss/p/clrtpod.com/m/traffic.megaphone.fm/BBBIB8294692562.mp3","summary":"Wild Rye is about to turn 10 years old, so Jonathan caught up with Wild Rye founder, Cassie Abel, to ask her about starting this self-funded, women-focused, technical outdoor apparel company back in 2016, and what has & hasn’t changed in the industry over the past decade. They also discuss product development, fundraising strategies, and how Wild Rye has navigated massive trade challenges. Cassie is a very open book, and today, she shares lots of great stories and insights. Note: We Want to Hear From You! Please share with us the questions, topics, or stories you’d like us to cover on GEAR:30. You can email those to us here. RELATED LINKS:  Momentous: livemomentous.com code: Blister OneSkin: oneskin.co/BLISTER Get Yourself Covered: BLISTER+ Order our 26/27 Winter Buyer’s Guide Enter Our Free Weekly Gear Giveaways CHECK OUT OUR YOUTUBE CHANNELS: Blister Studios (our new channel) Blister Review (our original channel) TOPICS & TIMES: What is Wild Rye? (3:23) Changes Over the Past Decade (8:02) Category Expansion (13:14) Product Development (15:51) Finding the Fit (18:21) Independent Funding (21:59) Lessons Learned from Fundraising (24:35) The Impact of Tariffs (29:51) Wild Rye Today (38:52) Favorite Wild Rye Products (42:21) CHECK OUT OUR OTHER PODCASTS: Blister Cinematic CRAFTED Bikes & Big Ideas Blister Podcast Hosted on Acast. See acast.com/privacy for more information.","meta_description":"Wild Rye is about to turn 10 years old, so Jonathan caught up with Wild Rye founder, Cassie Abel, to ask her about starting this self-funded, women-focuse…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2806,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/gear-30-959086/episodes/wild-rye-s-10-year-journey-w-founder-cassie-abel/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/gear-30-959086/wild-rye-s-10-year-journey-w-founder-cassie-abel.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}