{"podcast":{"title":"Game Changers Radio","slug":"game-changers-radio-50541","podcast_index_feed_id":50541,"rss_url":"https://feeds.acast.com/public/shows/69dc3851361823b7813197bc","website_url":"http://www.radiogamechangers.com/","image_url":"https://assets.pippa.io/shows/69dc3851361823b7813197bc/show-cover.jpg","author":"Irene Hulme","episode_count":347,"summary":"Hosted by Irene Hulme and Craig Bruce — two of Australia’s most experienced radio minds. Each week they break down standout moments and big ideas from the best radio and audio creators in Australia and around the world. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-25T08:18:09.890216+00:00","page_url":"https://stenobird.com/podcast/game-changers-radio-50541"},"episode":{"title":"Inside the MFW Playbook: Do Advertisers Really Listen?","slug":"inside-the-mfw-playbook-do-advertisers-really-listen","published_at":"2026-07-07T19:00:00+00:00","page_url":"https://stenobird.com/podcast/game-changers-radio-50541/inside-the-mfw-playbook-do-advertisers-really-listen","show_page_url":"https://stenobird.com/podcast/game-changers-radio-50541","url":"https://shows.acast.com/game-changers-radio/episodes/inside-the-mfw-playbook-do-advertisers-really-listen","audio_url":"https://sphinx.acast.com/p/open/s/69dc3851361823b7813197bc/e/6a4d03a6c4772b27e8a4fad2/media.mp3","summary":"For months we've heard the claims. Campaigns are being cancelled. Broadcasters are under pressure. Careers are changing. So what happens when those complaints land inside an advertising agency? Ben Willee from Spinach Advertising joins us to explain how brands assess risk, what \"brand safe\" really means, and whether organised activist campaigns from the MFW genuinely influence where millions of advertising dollars are spent. It's a fascinating look at the collision between social media activism, commercial radio and modern marketing. Audio snippets featured in this episode are from the ABC Sydney and the podcast 'MFW Warts & All'. Hosted on Acast. See acast.com/privacy for more information.","meta_description":"For months we've heard the claims. Campaigns are being cancelled. Broadcasters are under pressure. Careers are changing. So what happens when those compla…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1717,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/game-changers-radio-50541/episodes/inside-the-mfw-playbook-do-advertisers-really-listen/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/game-changers-radio-50541/inside-the-mfw-playbook-do-advertisers-really-listen.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}