{"podcast":{"title":"Game Changers for Government Contractors","slug":"game-changers-for-government-contractors-51555","podcast_index_feed_id":51555,"rss_url":"https://feeds.captivate.fm/gamechangers/","website_url":"https://rsmfederal.com","image_url":"https://artwork.captivate.fm/02a9ee56-ec4e-4b9b-8bfc-5c937c932743/Game-Changers-Podcast-3kBy3K-1MB.png","author":"Game Changers for Government Contractors","episode_count":425,"summary":"Game Changers for Government Contractors was designed BY government contractors FOR government contractors. Every episode delivers actionable tips, tricks, and strategies to help you find and win more government contracts. Each episode features Subject Matter Experts (SMEs), companies actively winning contracts, and nationally recognized professional speakers and authors. The show is hosted by government contracting expert Michael LeJeune of RSM Federal. RSM Federal has trained over 25,000 government contractors, and their coaching programs have helped clients win over $14 Billion in government contracts. New episodes release every week. Keywords: Government Contractor, Government Contracting, Government Contracts, Government Sales, Government Subcontracting, How to Win Government Contracts, Where to Find Government Contracts, Small Business Government Contracting, Federal Contracting, Government RFP, How to Write a Proposal, Capability Statement, FPDS Training, The Government Sales Manual, Government Contract Coaching, Government Contract Training, Government Contract Consultant, GSA Schedule, SBIR, Set-Aside Contracts, Government Proposal Writing, Federal Sales Strategy.","last_synced_at":"2026-06-22T22:17:52.390277+00:00","page_url":"https://stenobird.com/podcast/game-changers-for-government-contractors-51555"},"episode":{"title":"Ep 412: Brand Confusion Is Costing You Revenue","slug":"ep-412-brand-confusion-is-costing-you-revenue","published_at":"2026-03-02T15:30:20+00:00","page_url":"https://stenobird.com/podcast/game-changers-for-government-contractors-51555/ep-412-brand-confusion-is-costing-you-revenue","show_page_url":"https://stenobird.com/podcast/game-changers-for-government-contractors-51555","url":"https://rsmfederal.com/game-changers-podcast/ep-412-brand-confusion-is-costing-you-revenue","audio_url":"https://episodes.captivate.fm/episode/8d66a7f5-65a8-4099-bd80-9f5c85fab495.mp3","summary":"Most businesses don’t have a marketing problem. They have a clarity problem. In this episode, I sit down with Tori Humphreys of Cumberland Marketing to talk about why so many companies struggle to explain what makes them different. We dive into why logos aren’t brands, why “on time and under budget” isn’t differentiation, and why it feels illegal to pause long enough to get clear. If you’ve ever thrown money at a new website, business card, or ad campaign hoping it would fix your growth… this conversation will hit home. Clarity drives confidence. Confidence drives messaging. Messaging drives revenue. Let’s talk about how to slow down long enough to get it right. ----- Frustrated with your government contracting journey? Join our group coaching community here: federal-access.com/gamechangers Grab my #1 bestselling book, \"I'm New to Government Contracting. Where Should I Start?\" Here: https://amzn.to/4hHLPeE Book a call with me here: https://calendly.com/michaellejeune/govconstrategysession","meta_description":"Most businesses don’t have a marketing problem. They have a clarity problem. In this episode, I sit down with Tori Humphreys of Cumberland Marketing to ta…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2493,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/game-changers-for-government-contractors-51555/episodes/ep-412-brand-confusion-is-costing-you-revenue/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/game-changers-for-government-contractors-51555/ep-412-brand-confusion-is-costing-you-revenue.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}