{"podcast":{"title":"Future of Fitness","slug":"future-of-fitness-60424","podcast_index_feed_id":60424,"rss_url":"https://futureoffitness.libsyn.com/rss","website_url":"https://www.futureoffitness.co/","image_url":"https://static.libsyn.com/p/assets/8/2/6/f/826f41f662c56a0716c3140a3186d450/Podcast-20260721-fr734mts7t.png","author":"Eric Malzone","episode_count":566,"summary":"We are putting a shoulder into the fitness industry and pushing it forward into the modern digital age. Eric Malzone, a 14-year industry veteran, entrepreneur, advisor, and coach, interviews the brightest movers and shakers in the fitness and health industries. Interviewing some of the industry's top executives, entrepreneurs, investors, and thought leaders, topics will vary covering cutting edge technology, entrepreneurship, hot industry trends, and so much more. If you're in or around the industry, this is how you keep your edge sharp.","last_synced_at":"2026-07-30T20:17:17.689438+00:00","page_url":"https://stenobird.com/podcast/future-of-fitness-60424"},"episode":{"title":"Adam Sedlack - How UFC GYM Scaled to 46 Countries With One Pricing Fix","slug":"adam-sedlack-how-ufc-gym-scaled-to-46-countries-with-one-pricing-fix","published_at":"2026-07-30T10:00:00+00:00","page_url":"https://stenobird.com/podcast/future-of-fitness-60424/adam-sedlack-how-ufc-gym-scaled-to-46-countries-with-one-pricing-fix","show_page_url":"https://stenobird.com/podcast/future-of-fitness-60424","url":"https://futureoffitness.libsyn.com/adam-sedlack-how-ufc-gym-scaled-to-46-countries-with-one-pricing-fix","audio_url":"https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/futureoffitness/FULL_FOF-ADAMSedlack.mp4?dest-id=577851","summary":"Global expansion, jiu-jitsu black belts, and Dana White's secret philanthropy — Adam Sedlack, CEO of UFC GYM, is back on The Future of Fitness after a five-year hiatus, and the growth story is staggering. From surviving pandemic-era bankruptcies to opening a new location every single week across 46+ countries, Sedlack breaks down the pricing overhaul that fueled 25% member growth and record profit margins, why \"the consumer always has the answer,\" and how UFC GYM built a scalable system for teaching high-skill disciplines like BJJ and Muay Thai across 180+ locations without sacrificing quality. He also opens up about the Mark Mastrov coaching tree that shaped his career, what Dana White is really like behind the cameras, UFC GYM's cautious-but-committed AI strategy, and his bold five-year vision to hit 50+ countries by 2030. Whether you're a gym operator, franchise investor, or just fascinated by the business of fitness, this episode is packed with hard-won lessons on pricing psychology, scaling culture, and riding the wave of combat sports going mainstream. Key Takeaways: 🥋 UFC GYM opened 180+ locations across 46 countries in 2025 — debuting in Pakistan, Ecuador, France, and Morocco — averaging one new gym per week 💰 A 2023 pricing overhaul (entry-level access priced to local market rates, add-ons for BJJ, recovery, med spas) drove 25% member growth and all-time-high profit margins 🧠 \"The consumer always has the answer\" — Sedlack ditched ego-driven pricing once data showed people join gyms for two reasons: location and price 🥊 UFC GYM built an internal university, certifications, and modality-specific head coaches to keep quality consistent across 180+ locations teaching jiu-jitsu, boxing, and MMA 🎬 Dana White's off-camera generosity — supporting law enforcement, mili…","meta_description":"Global expansion, jiu-jitsu black belts, and Dana White's secret philanthropy — Adam Sedlack, CEO of UFC GYM, is back on The Future of Fitness after a fiv…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2840,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/future-of-fitness-60424/episodes/adam-sedlack-how-ufc-gym-scaled-to-46-countries-with-one-pricing-fix/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/future-of-fitness-60424/adam-sedlack-how-ufc-gym-scaled-to-46-countries-with-one-pricing-fix.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}