{"podcast":{"title":"Future Commerce","slug":"future-commerce-570770","podcast_index_feed_id":570770,"rss_url":"https://feeds.simplecast.com/hQ2eLzNW","website_url":"http://futurecommerce.fm","image_url":"https://image.simplecastcdn.com/images/669e7da3-a95d-442a-9219-a481bb22a755/2c3963f2-b773-47fe-a941-f4318df09dc0/3000x3000/main-20show-20art.jpg?aid=rss_feed","author":"Future Commerce","episode_count":600,"summary":"Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand and digital marketing leaders see around the next corner by exploring the intersection of Culture and Commerce. Trusted by the world's most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators. Each week, we explore the cultural implications of what it means to sell or buy products and how commerce and media impact the culture and the world around us, through unique insights and engaging interviews with a dash of futurism. Weekly essays, full transcripts, and quarterly market research reports are available at https://www.futurecommerce.com/plus","last_synced_at":"2026-09-11T02:18:23.705736+00:00","page_url":"https://stenobird.com/podcast/future-commerce-570770"},"episode":{"title":"The Machine Ate the Storefront, PayPal Mapped the Collapse","slug":"the-machine-ate-the-storefront-paypal-mapped-the-collapse","published_at":"2026-06-10T11:00:00+00:00","page_url":"https://stenobird.com/podcast/future-commerce-570770/the-machine-ate-the-storefront-paypal-mapped-the-collapse","show_page_url":"https://stenobird.com/podcast/future-commerce-570770","url":"https://www.futurecommerce.com/podcasts/the-machine-ate-the-storefront-paypal-mapped-the-collapse","audio_url":"https://dts.podtrac.com/redirect.mp3/afp-935226-injected.calisto.simplecastaudio.com/fed613f6-db08-4178-9009-bc6bae8658fc/episodes/f12ce067-cc55-46cd-8224-62e9b6e82d41/audio/128/default.mp3?aid=rss_feed&awCollectionId=fed613f6-db08-4178-9009-bc6bae8658fc&awEpisodeId=f12ce067-cc55-46cd-8224-62e9b6e82d41&feed=hQ2eLzNW","summary":"Dr. Mark Grether, SVP and General Manager of PayPal Ads, joins Phillip from PayPal's Manhattan offices to argue that the merchant storefront is migrating off owned websites and into LLMs. This may make the mechanics of customer experience and loyalty a bit murky, but Mark explains how PayPal's \"transaction graph,” built on real purchases across 30 million merchants and 400 million consumers, acts as the deterministic identity layer that the post-cookie ad world has been missing. We also cover the evolving world of commerce media, from zero-click commerce and CTV attribution to PayPal Ads’ newest product, Storefront Ads, which transforms the creative into the checkout.","meta_description":"Dr. Mark Grether, SVP and General Manager of PayPal Ads, joins Phillip from PayPal's Manhattan offices to argue that the merchant storefront is migrating…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1254,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/future-commerce-570770/episodes/the-machine-ate-the-storefront-paypal-mapped-the-collapse/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/future-commerce-570770/the-machine-ate-the-storefront-paypal-mapped-the-collapse.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}