{"podcast":{"title":"Future Commerce","slug":"future-commerce-570770","podcast_index_feed_id":570770,"rss_url":"https://feeds.simplecast.com/hQ2eLzNW","website_url":"http://futurecommerce.fm","image_url":"https://image.simplecastcdn.com/images/669e7da3-a95d-442a-9219-a481bb22a755/2c3963f2-b773-47fe-a941-f4318df09dc0/3000x3000/main-20show-20art.jpg?aid=rss_feed","author":"Future Commerce","episode_count":600,"summary":"Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand and digital marketing leaders see around the next corner by exploring the intersection of Culture and Commerce. Trusted by the world's most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators. Each week, we explore the cultural implications of what it means to sell or buy products and how commerce and media impact the culture and the world around us, through unique insights and engaging interviews with a dash of futurism. Weekly essays, full transcripts, and quarterly market research reports are available at https://www.futurecommerce.com/plus","last_synced_at":"2026-09-11T02:18:23.705736+00:00","page_url":"https://stenobird.com/podcast/future-commerce-570770"},"episode":{"title":"The Future of the Funnel","slug":"the-future-of-the-funnel","published_at":"2026-07-10T11:00:00+00:00","page_url":"https://stenobird.com/podcast/future-commerce-570770/the-future-of-the-funnel","show_page_url":"https://stenobird.com/podcast/future-commerce-570770","url":"https://www.futurecommerce.com/podcasts/the-future-of-the-funnel","audio_url":"https://dts.podtrac.com/redirect.mp3/afp-935226-injected.calisto.simplecastaudio.com/fed613f6-db08-4178-9009-bc6bae8658fc/episodes/7015e9a1-b7ec-40eb-9a31-3c36bef2ab3c/audio/128/default.mp3?aid=rss_feed&awCollectionId=fed613f6-db08-4178-9009-bc6bae8658fc&awEpisodeId=7015e9a1-b7ec-40eb-9a31-3c36bef2ab3c&feed=hQ2eLzNW","summary":"The funnel most marketers grew up on – see the ad, click, browse, add to cart, buy – did not gradually erode. It came apart almost overnight, as shoppers got comfortable discovering, deciding, and buying inside social feeds and LLMs, often in a single moment.","meta_description":"The funnel most marketers grew up on – see the ad, click, browse, add to cart, buy – did not gradually erode. It came apart almost overnight, as shoppers…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1612,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/future-commerce-570770/episodes/the-future-of-the-funnel/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/future-commerce-570770/the-future-of-the-funnel.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}