{"podcast":{"title":"Future Commerce","slug":"future-commerce-570770","podcast_index_feed_id":570770,"rss_url":"https://feeds.simplecast.com/hQ2eLzNW","website_url":"http://futurecommerce.fm","image_url":"https://image.simplecastcdn.com/images/669e7da3-a95d-442a-9219-a481bb22a755/2c3963f2-b773-47fe-a941-f4318df09dc0/3000x3000/main-20show-20art.jpg?aid=rss_feed","author":"Future Commerce","episode_count":600,"summary":"Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand and digital marketing leaders see around the next corner by exploring the intersection of Culture and Commerce. Trusted by the world's most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators. Each week, we explore the cultural implications of what it means to sell or buy products and how commerce and media impact the culture and the world around us, through unique insights and engaging interviews with a dash of futurism. Weekly essays, full transcripts, and quarterly market research reports are available at https://www.futurecommerce.com/plus","last_synced_at":"2026-09-11T02:18:23.705736+00:00","page_url":"https://stenobird.com/podcast/future-commerce-570770"},"episode":{"title":"Nearly 1B Strong: Snapchat Has Retail’s Most Overlooked Audience","slug":"nearly-1b-strong-snapchat-has-retail-s-most-overlooked-audience","published_at":"2026-06-03T11:00:00+00:00","page_url":"https://stenobird.com/podcast/future-commerce-570770/nearly-1b-strong-snapchat-has-retail-s-most-overlooked-audience","show_page_url":"https://stenobird.com/podcast/future-commerce-570770","url":"https://www.futurecommerce.com/podcasts/nearly-1b-strong-snapchat-has-retails-most-overlooked-audience","audio_url":"https://dts.podtrac.com/redirect.mp3/afp-935226-injected.calisto.simplecastaudio.com/fed613f6-db08-4178-9009-bc6bae8658fc/episodes/e0bbfe86-380b-4e7a-a414-f9d3bb36c031/audio/128/default.mp3?aid=rss_feed&awCollectionId=fed613f6-db08-4178-9009-bc6bae8658fc&awEpisodeId=e0bbfe86-380b-4e7a-a414-f9d3bb36c031&feed=hQ2eLzNW","summary":"Snap, Inc.'s Sid Malhotra makes the case that the platform most brands wrote off as \"babies and teens\" has quietly grown up. Now, commerce is migrating into these private, conversational spaces where nearly one billion users actually spend their time. We dig into why the traditional funnel no longer holds consumers’ nuanced behaviors, how creators and chat shape decisions long before the last click, and what AI Sponsored Snaps mean for brands willing to be the answer rather than just another link.","meta_description":"Snap, Inc.'s Sid Malhotra makes the case that the platform most brands wrote off as \"babies and teens\" has quietly grown up. Now, commerce is migrating in…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2557,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/future-commerce-570770/episodes/nearly-1b-strong-snapchat-has-retail-s-most-overlooked-audience/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/future-commerce-570770/nearly-1b-strong-snapchat-has-retail-s-most-overlooked-audience.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}