{"podcast":{"title":"Future Commerce","slug":"future-commerce-570770","podcast_index_feed_id":570770,"rss_url":"https://feeds.simplecast.com/hQ2eLzNW","website_url":"http://futurecommerce.fm","image_url":"https://image.simplecastcdn.com/images/669e7da3-a95d-442a-9219-a481bb22a755/2c3963f2-b773-47fe-a941-f4318df09dc0/3000x3000/main-20show-20art.jpg?aid=rss_feed","author":"Future Commerce","episode_count":600,"summary":"Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand and digital marketing leaders see around the next corner by exploring the intersection of Culture and Commerce. Trusted by the world's most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators. Each week, we explore the cultural implications of what it means to sell or buy products and how commerce and media impact the culture and the world around us, through unique insights and engaging interviews with a dash of futurism. Weekly essays, full transcripts, and quarterly market research reports are available at https://www.futurecommerce.com/plus","last_synced_at":"2026-09-11T02:18:23.705736+00:00","page_url":"https://stenobird.com/podcast/future-commerce-570770"},"episode":{"title":"Commerce Media's Day Two: The Agentic Shelf and the Measurement Reckoning","slug":"commerce-media-s-day-two-the-agentic-shelf-and-the-measurement-reckoning","published_at":"2026-08-05T11:00:00+00:00","page_url":"https://stenobird.com/podcast/future-commerce-570770/commerce-media-s-day-two-the-agentic-shelf-and-the-measurement-reckoning","show_page_url":"https://stenobird.com/podcast/future-commerce-570770","url":"https://www.futurecommerce.com/podcasts/commerce-medias-day-two-the-agentic-shelf-and-the-measurement-reckoning","audio_url":"https://dts.podtrac.com/redirect.mp3/afp-935226-injected.calisto.simplecastaudio.com/fed613f6-db08-4178-9009-bc6bae8658fc/episodes/0b6485f2-be8d-4720-8ad4-ec8e9cef16b7/audio/128/default.mp3?aid=rss_feed&awCollectionId=fed613f6-db08-4178-9009-bc6bae8658fc&awEpisodeId=0b6485f2-be8d-4720-8ad4-ec8e9cef16b7&feed=hQ2eLzNW","summary":"Retail media is now a $100 billion industry. Collin Colburn, VP of Commerce and Retail Media at the IAB, says we’ve entered commerce media's \"day two\" – the era where operational integration, interoperable measurement, and the arrival of the agentic shelf matter more than launching another network. We unpack why brands started calling retail media a tax, why Collin says we should blow attribution up, and whether an ad-supported agent can stay trustworthy.","meta_description":"Retail media is now a $100 billion industry. Collin Colburn, VP of Commerce and Retail Media at the IAB, says we’ve entered commerce media's \"day two\" – t…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2637,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/future-commerce-570770/episodes/commerce-media-s-day-two-the-agentic-shelf-and-the-measurement-reckoning/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/future-commerce-570770/commerce-media-s-day-two-the-agentic-shelf-and-the-measurement-reckoning.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}