{"podcast":{"title":"Frontier CMO Podcast by Think with Google","slug":"frontier-cmo-podcast-by-think-with-google-7619785","podcast_index_feed_id":7619785,"rss_url":"https://feeds.megaphone.fm/PDP6186156462","website_url":"https://www.youtube.com/thinkwithgoogle","image_url":"https://megaphone.imgix.net/podcasts/a6bf2a5c-cec5-11f0-ba01-af363fc5f5ad/image/63f3c08db64525db00becb455769e5e4.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Presented by Think with Google","episode_count":25,"summary":"In the AI era, marketing should be unstoppable, and its future is being written in real time. Frontier CMO talks to the leaders shaping it. Join Joshua Spanier, Google's VP of AI and Marketing Strategy, in his deep-dives with the leaders, marketers, technologists who are rewriting the playbook. Welcome to the Frontier. We’re asking the questions other won’t: How do marketing leaders prove ROI to executives? What does a modern marketing strategy look like when AI and analytics are reshaping the rules every day? Each episode of Frontier CMO explores the real-world playbooks leaders are using to navigate the AI-powered landscape. From marketing trends and branding breakthroughs to advancements in digital marketing, social media, content marketing, and B2B marketing, Frontier CMO breaks down what’s working and what’s not to help you navigate this new landscape. Subscribe to Frontier CMO on YouTube, Apple, Spotify or wherever you get your podcasts to get alerted when the first episode drops in January.","last_synced_at":"2026-06-04T18:18:36.030552+00:00","page_url":"https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785"},"episode":{"title":"Uber VP of Marketing, David Mogensen on Connecting Marketing Strategy to Great Creative","slug":"uber-vp-of-marketing-david-mogensen-on-connecting-marketing-strategy-to-great-creative","published_at":"2024-05-29T10:30:00+00:00","page_url":"https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785/uber-vp-of-marketing-david-mogensen-on-connecting-marketing-strategy-to-great-creative","show_page_url":"https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785","url":"https://6f760648-7118-4d2a-b754-9230d069dad6.libsyn.com/uber-vp-of-marketing-david-mogensen-on-connecting-marketing-strategy-to-great-creative","audio_url":"https://traffic.megaphone.fm/PDP9445611493.mp3","summary":"David Mogensen, VP of Marketing at Uber, joins Google's Joshua Spanier to discuss the balance of faith and science when it comes to media measurement and the importance of creative in driving growth. Get an inside look into how an innovative company like Uber thinks about positioning its multiple brands, making a great Super Bowl ad, and insights from David's global work experience.","meta_description":"David Mogensen, VP of Marketing at Uber, joins Google's Joshua Spanier to discuss the balance of faith and science when it comes to media measurement and…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1582,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/frontier-cmo-podcast-by-think-with-google-7619785/episodes/uber-vp-of-marketing-david-mogensen-on-connecting-marketing-strategy-to-great-creative/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785/uber-vp-of-marketing-david-mogensen-on-connecting-marketing-strategy-to-great-creative.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}