{"podcast":{"title":"Frontier CMO Podcast by Think with Google","slug":"frontier-cmo-podcast-by-think-with-google-7619785","podcast_index_feed_id":7619785,"rss_url":"https://feeds.megaphone.fm/PDP6186156462","website_url":"https://www.youtube.com/thinkwithgoogle","image_url":"https://megaphone.imgix.net/podcasts/a6bf2a5c-cec5-11f0-ba01-af363fc5f5ad/image/63f3c08db64525db00becb455769e5e4.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Presented by Think with Google","episode_count":25,"summary":"In the AI era, marketing should be unstoppable, and its future is being written in real time. Frontier CMO talks to the leaders shaping it. Join Joshua Spanier, Google's VP of AI and Marketing Strategy, in his deep-dives with the leaders, marketers, technologists who are rewriting the playbook. Welcome to the Frontier. We’re asking the questions other won’t: How do marketing leaders prove ROI to executives? What does a modern marketing strategy look like when AI and analytics are reshaping the rules every day? Each episode of Frontier CMO explores the real-world playbooks leaders are using to navigate the AI-powered landscape. From marketing trends and branding breakthroughs to advancements in digital marketing, social media, content marketing, and B2B marketing, Frontier CMO breaks down what’s working and what’s not to help you navigate this new landscape. Subscribe to Frontier CMO on YouTube, Apple, Spotify or wherever you get your podcasts to get alerted when the first episode drops in January.","last_synced_at":"2026-06-04T18:18:36.030552+00:00","page_url":"https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785"},"episode":{"title":"Northwestern Kellogg Professor Jim Lecinski on being a whole brain marketer | Modern Marketers","slug":"northwestern-kellogg-professor-jim-lecinski-on-being-a-whole-brain-marketer-modern-marketers","published_at":"2024-10-23T13:30:00+00:00","page_url":"https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785/northwestern-kellogg-professor-jim-lecinski-on-being-a-whole-brain-marketer-modern-marketers","show_page_url":"https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785","url":"https://6f760648-7118-4d2a-b754-9230d069dad6.libsyn.com/northwestern-kellogg-professor-jim-lecinski-on-being-a-whole-brain-marketer-modern-marketers-0","audio_url":"https://traffic.megaphone.fm/PDP7947301487.mp3","summary":"This week on Modern Marketers, Jim Lecinski, clinical professor of marketing at Northwestern University's Kellogg School of Management, joins Google's Joshua Spanier and Bethany Poole to talk about Jim's career pivot from tech executive to college professor, what traits make up the most effective marketer, and the ability to combine left and right brain to be a whole-brain marketer. Jim discusses what he sees as top of mind for rising-star marketers in his classes, how he wrote a book on AI — well before the recent buzz — in 2021, and advice for creating a marketing plan that excites your C-suite.","meta_description":"This week on Modern Marketers, Jim Lecinski, clinical professor of marketing at Northwestern University's Kellogg School of Management, joins Google's Jos…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1437,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/frontier-cmo-podcast-by-think-with-google-7619785/episodes/northwestern-kellogg-professor-jim-lecinski-on-being-a-whole-brain-marketer-modern-marketers/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785/northwestern-kellogg-professor-jim-lecinski-on-being-a-whole-brain-marketer-modern-marketers.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}