{"podcast":{"title":"Frontier CMO Podcast by Think with Google","slug":"frontier-cmo-podcast-by-think-with-google-7619785","podcast_index_feed_id":7619785,"rss_url":"https://feeds.megaphone.fm/PDP6186156462","website_url":"https://www.youtube.com/thinkwithgoogle","image_url":"https://megaphone.imgix.net/podcasts/a6bf2a5c-cec5-11f0-ba01-af363fc5f5ad/image/63f3c08db64525db00becb455769e5e4.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Presented by Think with Google","episode_count":25,"summary":"In the AI era, marketing should be unstoppable, and its future is being written in real time. Frontier CMO talks to the leaders shaping it. Join Joshua Spanier, Google's VP of AI and Marketing Strategy, in his deep-dives with the leaders, marketers, technologists who are rewriting the playbook. Welcome to the Frontier. We’re asking the questions other won’t: How do marketing leaders prove ROI to executives? What does a modern marketing strategy look like when AI and analytics are reshaping the rules every day? Each episode of Frontier CMO explores the real-world playbooks leaders are using to navigate the AI-powered landscape. From marketing trends and branding breakthroughs to advancements in digital marketing, social media, content marketing, and B2B marketing, Frontier CMO breaks down what’s working and what’s not to help you navigate this new landscape. Subscribe to Frontier CMO on YouTube, Apple, Spotify or wherever you get your podcasts to get alerted when the first episode drops in January.","last_synced_at":"2026-06-04T18:18:36.030552+00:00","page_url":"https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785"},"episode":{"title":"Norm de Greve on Growth, Reinvention, and Leading Through Relentless Change","slug":"norm-de-greve-on-growth-reinvention-and-leading-through-relentless-change","published_at":"2026-01-15T09:00:00+00:00","page_url":"https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785/norm-de-greve-on-growth-reinvention-and-leading-through-relentless-change","show_page_url":"https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785","url":"https://traffic.megaphone.fm/PDP3717979943.mp3","audio_url":"https://traffic.megaphone.fm/PDP3717979943.mp3","summary":"Today’s CMO is being asked to deliver growth in a landscape defined by radical uncertainty and AI disruption. In this episode of Frontier CMO, Norm de Greve, Chief Growth Officer at General Motors, joins Josh to explore what it takes to drive reinvention inside one of the world’s most complex legacy brands. Norm uses his experience making high-stakes decisions that have defined his career— walking away from $2 billion in tobacco revenue at CVS to steering GM’s resurgence—and turns it into actionable tactics for modern leaders. His thesis: Own the entire business engine, not just the brand. Learn how to move at the speed of change, without losing your creative soul. Whether you are navigating the anxiety of the AI era or managing the tension between short-term performance and long-term brand building, this episode offers a masterclass in building sustainable systems for growth. 00:00 – Creative Still Matters in the Age of AI 00:24 – Welcome to Frontier CMO & Norm De Greve’s Journey 01:22 – Inside GM’s Turnaround and Reinvention 02:26 – Why Automotive Is One of the Most Powerful Brand Businesses 05:01 – Bankruptcy as the Catalyst for Change 06:11 – EVs, Profit Pressure, and a New Marketing Model 08:38 – Leading Teams Through Constant Change and AI Anxiety 10:11 – From CMO to Chief Growth Officer 13:48 – Short-Term Sales vs Long-Term Brand Building 23:48 – Rebuilding GM’s Agency Model with MediaMonks and Metropolis 31:34 – Why Brand and Human Taste Matter More in an AI World 34:24 – Field Notes from the Frontier: Growth, Change, and the Human Soul Learn more at Think with Google: https://business.google.com/us/think/frontier-cmo/ You can also find us on Apple Podcasts: https://podcasts.apple.com/us/podcast/frontier-cmo-podcast-by-think-with-google/id1860114911 Spotify: ht…","meta_description":"Today’s CMO is being asked to deliver growth in a landscape defined by radical uncertainty and AI disruption. In this episode of Frontier CMO, Norm de Gre…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2167,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/frontier-cmo-podcast-by-think-with-google-7619785/episodes/norm-de-greve-on-growth-reinvention-and-leading-through-relentless-change/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785/norm-de-greve-on-growth-reinvention-and-leading-through-relentless-change.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}