{"podcast":{"title":"Frontier CMO Podcast by Think with Google","slug":"frontier-cmo-podcast-by-think-with-google-7619785","podcast_index_feed_id":7619785,"rss_url":"https://feeds.megaphone.fm/PDP6186156462","website_url":"https://www.youtube.com/thinkwithgoogle","image_url":"https://megaphone.imgix.net/podcasts/a6bf2a5c-cec5-11f0-ba01-af363fc5f5ad/image/63f3c08db64525db00becb455769e5e4.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Presented by Think with Google","episode_count":25,"summary":"In the AI era, marketing should be unstoppable, and its future is being written in real time. Frontier CMO talks to the leaders shaping it. Join Joshua Spanier, Google's VP of AI and Marketing Strategy, in his deep-dives with the leaders, marketers, technologists who are rewriting the playbook. Welcome to the Frontier. We’re asking the questions other won’t: How do marketing leaders prove ROI to executives? What does a modern marketing strategy look like when AI and analytics are reshaping the rules every day? Each episode of Frontier CMO explores the real-world playbooks leaders are using to navigate the AI-powered landscape. From marketing trends and branding breakthroughs to advancements in digital marketing, social media, content marketing, and B2B marketing, Frontier CMO breaks down what’s working and what’s not to help you navigate this new landscape. Subscribe to Frontier CMO on YouTube, Apple, Spotify or wherever you get your podcasts to get alerted when the first episode drops in January.","last_synced_at":"2026-06-04T18:18:36.030552+00:00","page_url":"https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785"},"episode":{"title":"Mark Ritson on Why the Fundamentals Still Win","slug":"mark-ritson-on-why-the-fundamentals-still-win","published_at":"2026-06-04T08:00:00+00:00","page_url":"https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785/mark-ritson-on-why-the-fundamentals-still-win","show_page_url":"https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785","url":"https://traffic.megaphone.fm/PDP8612753520.mp3","audio_url":"https://traffic.megaphone.fm/PDP8612753520.mp3","summary":"Teams are moving faster than ever, producing more content, running more campaigns, and optimizing everything. But without strategy, it’s mostly noise. In this episode of Frontier CMO, Josh travels to London to sit down with Mark Ritson, brand strategist, former marketing professor, and advisor to companies like LVMH, Sephora, and Donna Karan, to talk about the state of marketing, which frankly is a mess. Based on new global research, Ritson argues that most marketers don’t actually understand the fundamentals of marketing. In an AI-driven world, that’s about to matter a lot more. Drawing on examples from brands like Apple, Nike, Target and Walmart, Ritson shares his hot takes on who’s getting it right, who’s getting it wrong, and why brand building is still one of the most misunderstood and undervalued parts of marketing. They also get into what’s coming next and how to position yourself to stand out in an AI-driven marketing world. No matter where you are in your career, this is what it takes to not get left behind. 00:00 – The Marketing Knowledge Crisis 04:09 – Has America Lost Its Marketing Edge? 05:31 – Why Creators and Brand Ads Work Together 09:24 – The Most Important Job of a CMO 10:13 – Strategy Before Tactics 13:08 – The Skills Marketers Need in the AI Era 15:43 – AI as a Marketing Superpower 18:10 – Walmart, Target & Great Positioning 21:25 – How to Build a Strong Brand Positioning 24:00 – What Founders Teach Us About Branding 27:19 – Mark Ritson's Biggest Marketing Mistake 37:18 – AI Clones, Digital Twins & The Future of Marketing","meta_description":"Teams are moving faster than ever, producing more content, running more campaigns, and optimizing everything. But without strategy, it’s mostly noise. In…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2536,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/frontier-cmo-podcast-by-think-with-google-7619785/episodes/mark-ritson-on-why-the-fundamentals-still-win/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785/mark-ritson-on-why-the-fundamentals-still-win.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}