{"podcast":{"title":"Frontier CMO Podcast by Think with Google","slug":"frontier-cmo-podcast-by-think-with-google-7619785","podcast_index_feed_id":7619785,"rss_url":"https://feeds.megaphone.fm/PDP6186156462","website_url":"https://www.youtube.com/thinkwithgoogle","image_url":"https://megaphone.imgix.net/podcasts/a6bf2a5c-cec5-11f0-ba01-af363fc5f5ad/image/63f3c08db64525db00becb455769e5e4.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Presented by Think with Google","episode_count":25,"summary":"In the AI era, marketing should be unstoppable, and its future is being written in real time. Frontier CMO talks to the leaders shaping it. Join Joshua Spanier, Google's VP of AI and Marketing Strategy, in his deep-dives with the leaders, marketers, technologists who are rewriting the playbook. Welcome to the Frontier. We’re asking the questions other won’t: How do marketing leaders prove ROI to executives? What does a modern marketing strategy look like when AI and analytics are reshaping the rules every day? Each episode of Frontier CMO explores the real-world playbooks leaders are using to navigate the AI-powered landscape. From marketing trends and branding breakthroughs to advancements in digital marketing, social media, content marketing, and B2B marketing, Frontier CMO breaks down what’s working and what’s not to help you navigate this new landscape. Subscribe to Frontier CMO on YouTube, Apple, Spotify or wherever you get your podcasts to get alerted when the first episode drops in January.","last_synced_at":"2026-06-04T18:18:36.030552+00:00","page_url":"https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785"},"episode":{"title":"Colin & Samir on the CMO’s Guide to the New Creator Economy","slug":"colin-samir-on-the-cmo-s-guide-to-the-new-creator-economy","published_at":"2026-02-12T09:00:00+00:00","page_url":"https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785/colin-samir-on-the-cmo-s-guide-to-the-new-creator-economy","show_page_url":"https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785","url":"https://traffic.megaphone.fm/PDP3383373647.mp3","audio_url":"https://traffic.megaphone.fm/PDP3383373647.mp3","summary":"Marketing is colliding with a creator economy that looks more like television, community, and culture, rather than what we used to think of when we think of social media. In this episode of Frontier CMO, Josh Spanier, VP of AI & Marketing Strategy at Google, sits down with Colin Rosenblum and Samir Chaudry, creators and hosts of Colin & Samir, to unpack how the creator landscape has fundamentally changed, and what CMOs can do to get creator partnerships right. They explore why attention without connection is a dead end, how creators have become the arbiters of taste, and why brands must stop treating creator partnerships like performance ads and start building long-term, value-aligned relationships. A practical, forward-looking discussion on creators, community, and the shift from attention to connection.","meta_description":"Marketing is colliding with a creator economy that looks more like television, community, and culture, rather than what we used to think of when we think…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2425,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/frontier-cmo-podcast-by-think-with-google-7619785/episodes/colin-samir-on-the-cmo-s-guide-to-the-new-creator-economy/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/frontier-cmo-podcast-by-think-with-google-7619785/colin-samir-on-the-cmo-s-guide-to-the-new-creator-economy.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}