{"podcast":{"title":"From Lab to Label: The Scientification of Consumer Brands","slug":"from-lab-to-label-the-scientification-of-consumer-brands-6420614","podcast_index_feed_id":6420614,"rss_url":"https://anchor.fm/s/de83c94c/podcast/rss","website_url":"https://www.citruslabs.com/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/37231787/37231787-1681344790034-9ef391a6f3518.jpg","author":"Citruslabs","episode_count":63,"summary":"Welcome to From Lab to Label, a podcast exploring the intersection of science and consumer brands in the health & wellness industry. Through candid conversations, you'll hear firsthand, behind-the-scenes accounts of the challenges and opportunities that arise when engaging your product in a clinical trial. Our guests share their experiences in navigating the road to clinical validation and highlight how seeking product claims drove business success. In each episode, our host Susanne Mitschke (CEO and Co-Founder of Citruslabs) sits down with brand owners to discuss their journey.","last_synced_at":"2026-09-26T06:18:21.837637+00:00","page_url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614"},"episode":{"title":"Episode #61: What Your Warning Letter Is Really Telling You with Steven Shapiro","slug":"episode-61-what-your-warning-letter-is-really-telling-you-with-steven-shapiro","published_at":"2026-09-25T14:37:55+00:00","page_url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-61-what-your-warning-letter-is-really-telling-you-with-steven-shapiro","show_page_url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614","url":"https://podcasters.spotify.com/pod/show/citruslabs/episodes/Episode-61-What-Your-Warning-Letter-Is-Really-Telling-You-with-Steven-Shapiro-e3pboj4","audio_url":"https://anchor.fm/s/de83c94c/podcast/play/126263332/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-8-24%2F432606565-44100-2-5d998b256514e.m4a","summary":"Got a warning letter? Don't ignore it. And don't assume it's the end of the road either. In this episode, Susanne sits down with Steven Shapiro, a food and drug regulatory attorney with more than 30 years of experience advising supplement, food, OTC, and cosmetic brands on labels, claims, and enforcement. Steven shares how his early work on the black currant oil cases helped lead to DSHEA in 1994, and how the industry has grown from a handful of family-owned companies into a multi-billion dollar market. Together, they explore who sends warning letters, where the line falls between supplement and drug claims, and what brands actually need to substantiate what they say. What's covered in this episode: How FDA, FTC, and NAD warning letters differ, and why ignoring the NAD can bring federal regulators to your door Why own-label distributors are responsible for GMP compliance, even with a certified contract manufacturer How to tell a structure-function claim from a disease claim, and why that line keeps shifting When customer reviews and social media comments become the brand's legal responsibility Why claims like "natural" and "zero sugar" are a magnet for consumer class actions What "competent and reliable scientific evidence" really means, and what a pilot study can and can't support Tune in to hear Steven's perspective on why testimonials aren't substantiation, how to build a case from the full body of science, and what every startup should put in place before their first product hits the shelf. About USU Law Ullman, Shapiro & Ullman, LLP is a New York law firm focused on food, drug, and cosmetic law. They help supplement and natural products brands, from startups to established companies, with FDA and FTC compliance, label and advertis…","meta_description":"Got a warning letter? Don't ignore it. And don't assume it's the end of the road either. In this episode, Susanne sits down with Steven Shapiro, a food an…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2588,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episodes/episode-61-what-your-warning-letter-is-really-telling-you-with-steven-shapiro/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-61-what-your-warning-letter-is-really-telling-you-with-steven-shapiro.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}