{"podcast":{"title":"From Lab to Label: The Scientification of Consumer Brands","slug":"from-lab-to-label-the-scientification-of-consumer-brands-6420614","podcast_index_feed_id":6420614,"rss_url":"https://anchor.fm/s/de83c94c/podcast/rss","website_url":"https://www.citruslabs.com/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/37231787/37231787-1681344790034-9ef391a6f3518.jpg","author":"Citruslabs","episode_count":63,"summary":"Welcome to From Lab to Label, a podcast exploring the intersection of science and consumer brands in the health & wellness industry. Through candid conversations, you'll hear firsthand, behind-the-scenes accounts of the challenges and opportunities that arise when engaging your product in a clinical trial. Our guests share their experiences in navigating the road to clinical validation and highlight how seeking product claims drove business success. In each episode, our host Susanne Mitschke (CEO and Co-Founder of Citruslabs) sits down with brand owners to discuss their journey.","last_synced_at":"2026-09-26T06:18:21.837637+00:00","page_url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614"},"episode":{"title":"Episode #60: Bringing Balance Back to Hormonal Health with Smita from Aayu Biosciences","slug":"episode-60-bringing-balance-back-to-hormonal-health-with-smita-from-aayu-biosciences","published_at":"2026-09-09T13:36:09+00:00","page_url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-60-bringing-balance-back-to-hormonal-health-with-smita-from-aayu-biosciences","show_page_url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614","url":"https://podcasters.spotify.com/pod/show/citruslabs/episodes/Episode-60-Bringing-Balance-Back-to-Hormonal-Health-with-Smita-from-Aayu-Biosciences-e3oi7h3","audio_url":"https://anchor.fm/s/de83c94c/podcast/play/125426659/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-8-8%2F431479279-44100-2-0f5007b451c8c.m4a","summary":"What if the ancient practice your grandmother swore by is actually backed by more clinical science than you'd expect? In this episode, Susanne sits down with Smita Majumder, founder of Aayu Biosciences, a company building science-first supplements powered by Ayurveda and validated through clinical studies. Smita shares the personal health journey that led her to Ayurveda after Western medicine offered her no real solution for her endometriosis, and how it ultimately helped her conceive naturally. Together, they explore how Ayurveda's whole-body approach differs from Western medicine, and why evidence matters so much to Aayu. What's covered in this episode: How Ayurveda's whole-body philosophy differs from Western medicine's organ-specific approach Why testing a finished product in a clinical trial is different from citing ingredient research The funding gap that makes evidence harder to come by in Ayurvedic and supplement research compared to pharma Why Aayu launched with both women's and men's hormonal health lines What gets lost when centuries-old Ayurvedic formulations meet modern manufacturing A simple, sunlight-based Ayurvedic principle anyone can try tomorrow Tune in to hear Smita's perspective on what it really means to treat the body as a connected system, why joy deserves a place in any wellness routine, and what it looks like to bring thousands of years of tradition into a clinically validated product! About Aayu Biosciences Aayu Biosciences is a science-first supplement brand that combines the wisdom of Ayurveda with rigorous clinical research. Built on the belief that the body is one connected system rather than a collection of individual parts, Aayu creates formulations designed to support whole-body balance for both men and women. Every product is backed…","meta_description":"What if the ancient practice your grandmother swore by is actually backed by more clinical science than you'd expect? In this episode, Susanne sits down w…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2508,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episodes/episode-60-bringing-balance-back-to-hormonal-health-with-smita-from-aayu-biosciences/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-60-bringing-balance-back-to-hormonal-health-with-smita-from-aayu-biosciences.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}