{"podcast":{"title":"From Lab to Label: The Scientification of Consumer Brands","slug":"from-lab-to-label-the-scientification-of-consumer-brands-6420614","podcast_index_feed_id":6420614,"rss_url":"https://anchor.fm/s/de83c94c/podcast/rss","website_url":"https://www.citruslabs.com/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/37231787/37231787-1681344790034-9ef391a6f3518.jpg","author":"Citruslabs","episode_count":54,"summary":"Welcome to From Lab to Label, a podcast exploring the intersection of science and consumer brands in the health & wellness industry. Through candid conversations, you'll hear firsthand, behind-the-scenes accounts of the challenges and opportunities that arise when engaging your product in a clinical trial. Our guests share their experiences in navigating the road to clinical validation and highlight how seeking product claims drove business success. In each episode, our host Susanne Mitschke (CEO and Co-Founder of Citruslabs) sits down with brand owners to discuss their journey.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614"},"episode":{"title":"Episode #50: The Missing Piece in Fertility Conversations with Ronit & Lisa from WeNatal","slug":"episode-50-the-missing-piece-in-fertility-conversations-with-ronit-lisa-from-wenatal","published_at":"2026-04-22T09:48:00+00:00","page_url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-50-the-missing-piece-in-fertility-conversations-with-ronit-lisa-from-wenatal","show_page_url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614","url":"https://podcasters.spotify.com/pod/show/citruslabs/episodes/Episode-50-The-Missing-Piece-in-Fertility-Conversations-with-Ronit--Lisa-from-WeNatal-e3i8ip9","audio_url":"https://anchor.fm/s/de83c94c/podcast/play/118819049/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-3-21%2F422553906-44100-2-cd137112042ab.m4a","summary":"In this episode, Susanne sits down with Ronit Menashe, co-founder and CEO of WeNatal, and Lisa Dreher, Director of Nutrition, to unpack why the way we think about fertility might be missing a huge piece of the puzzle. After experiencing a miscarriage and being told there was little she could do, Ronit began digging deeper and uncovered insights that challenged the idea that fertility is only a woman’s responsibility. Together, they share how that journey led to building WeNatal and a new approach that brings both partners into the conversation. What’s covered in this episode: Why fertility is not just “her problem” and how sperm health plays a major role The concept of “trimester zero” and why the months before conception matter most What’s driving the rise in infertility, from lifestyle factors to environmental exposure How nutrition and targeted supplementation can support egg and sperm quality The differences between standard prenatals and more comprehensive formulations Why clinical testing matters when building trust in the wellness space Tune in to hear how a more balanced, science-backed approach to fertility is helping couples take control of their journey and rethink what’s actually possible! About WeNatal WeNatal was born from personal loss, frustration, and a shared desire for answers. After experiencing devastating miscarriages and receiving limited medical guidance, two best friends discovered a critical gap in reproductive health: the overlooked role of male fertility. Determined to shift the narrative, they built WeNatal, a brand rooted in science, transparency, and community. With the support of top fertility experts, WeNatal creates clean, potent, and research-backed supplements for both men and women. Their mission is clear: to empower couples with th…","meta_description":"In this episode, Susanne sits down with Ronit Menashe, co-founder and CEO of WeNatal, and Lisa Dreher, Director of Nutrition, to unpack why the way we thi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2881,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episodes/episode-50-the-missing-piece-in-fertility-conversations-with-ronit-lisa-from-wenatal/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-50-the-missing-piece-in-fertility-conversations-with-ronit-lisa-from-wenatal.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}