{"podcast":{"title":"From Lab to Label: The Scientification of Consumer Brands","slug":"from-lab-to-label-the-scientification-of-consumer-brands-6420614","podcast_index_feed_id":6420614,"rss_url":"https://anchor.fm/s/de83c94c/podcast/rss","website_url":"https://www.citruslabs.com/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/37231787/37231787-1681344790034-9ef391a6f3518.jpg","author":"Citruslabs","episode_count":54,"summary":"Welcome to From Lab to Label, a podcast exploring the intersection of science and consumer brands in the health & wellness industry. Through candid conversations, you'll hear firsthand, behind-the-scenes accounts of the challenges and opportunities that arise when engaging your product in a clinical trial. Our guests share their experiences in navigating the road to clinical validation and highlight how seeking product claims drove business success. In each episode, our host Susanne Mitschke (CEO and Co-Founder of Citruslabs) sits down with brand owners to discuss their journey.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614"},"episode":{"title":"Episode #45: From Big Pharma to Microbiome Innovation with Bindu Shah from Biocodex","slug":"episode-45-from-big-pharma-to-microbiome-innovation-with-bindu-shah-from-biocodex","published_at":"2026-02-11T10:31:00+00:00","page_url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-45-from-big-pharma-to-microbiome-innovation-with-bindu-shah-from-biocodex","show_page_url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614","url":"https://podcasters.spotify.com/pod/show/citruslabs/episodes/Episode-45-From-Big-Pharma-to-Microbiome-Innovation-with-Bindu-Shah-from-Biocodex-e3eodfe","audio_url":"https://anchor.fm/s/de83c94c/podcast/play/115143598/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-1-6%2F417620782-44100-2-a43d2723f270a.m4a","summary":"In this episode, Susanne sits down with Bindu Shah, Chief Marketing Officer at Biocodex, to talk about what it takes to grow a science-first probiotic brand. Drawing on her experience across Johnson & Johnson, Pfizer, GSK, and Haleon, Bindu shares what shifted when she moved from global consumer giants to a family-owned French pharmaceutical company, and how that change has shaped Biocodex’s next chapter. What’s covered in this episode: Bindu’s journey through iconic consumer health brands and what those experiences taught her about building trust. What really changes when you move from a public company environment to a family-owned, science-led business. How Biocodex is refreshing Florastor and expanding beyond traditional probiotic use cases. The growing gut-vaginal connection and what it means for the future of women’s microbiome care. New microbiome areas to watch, from oral health and satiety to gut-mood support. Bindu’s personal wellness routine, including the supplements and habits she relies on daily. Tune in to hear how Biocodex is translating microbiome science into real-world benefits, and why the next wave of women’s health innovation is just getting started! About Biocodex Biocodex is an international pharmaceutical company founded in 1953, with a mission to improve the health and well-being of women, men, and children worldwide. The company focuses on three core areas of expertise: microbiota care, women’s health, and orphan diseases. As a pioneer in probiotics and intimate health solutions, Biocodex is committed to delivering innovative products while advancing scientific research for the benefit of patients everywhere. Guided by a responsible and sustainable approach, their teams work closely with healthcare professionals and partners to meet evolvi…","meta_description":"In this episode, Susanne sits down with Bindu Shah, Chief Marketing Officer at Biocodex, to talk about what it takes to grow a science-first probiotic bra…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2707,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episodes/episode-45-from-big-pharma-to-microbiome-innovation-with-bindu-shah-from-biocodex/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-45-from-big-pharma-to-microbiome-innovation-with-bindu-shah-from-biocodex.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}