{"podcast":{"title":"From Lab to Label: The Scientification of Consumer Brands","slug":"from-lab-to-label-the-scientification-of-consumer-brands-6420614","podcast_index_feed_id":6420614,"rss_url":"https://anchor.fm/s/de83c94c/podcast/rss","website_url":"https://www.citruslabs.com/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/37231787/37231787-1681344790034-9ef391a6f3518.jpg","author":"Citruslabs","episode_count":54,"summary":"Welcome to From Lab to Label, a podcast exploring the intersection of science and consumer brands in the health & wellness industry. Through candid conversations, you'll hear firsthand, behind-the-scenes accounts of the challenges and opportunities that arise when engaging your product in a clinical trial. Our guests share their experiences in navigating the road to clinical validation and highlight how seeking product claims drove business success. In each episode, our host Susanne Mitschke (CEO and Co-Founder of Citruslabs) sits down with brand owners to discuss their journey.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614"},"episode":{"title":"Episode #43: The New Rules of Retail for Health and Wellness Brands","slug":"episode-43-the-new-rules-of-retail-for-health-and-wellness-brands","published_at":"2026-01-14T12:09:00+00:00","page_url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-43-the-new-rules-of-retail-for-health-and-wellness-brands","show_page_url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614","url":"https://podcasters.spotify.com/pod/show/citruslabs/episodes/Episode-43-The-New-Rules-of-Retail-for-Health-and-Wellness-Brands-e3dk7jg","audio_url":"https://anchor.fm/s/de83c94c/podcast/play/113957936/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-0-14%2F416069666-44100-2-a011efc03aabd.m4a","summary":"In this episode, Susanne sits down with Caroline Grace, Founder of Product & Prosper, and Hunter Stutz, Founder of On Three, to break down what it really takes for wellness brands to win under the new rules of retail. Caroline shares what retail buyers actually look for before they’ll take a chance on your product, from credibility and operational readiness to the cash realities behind a successful launch. Hunter brings the Amazon lens, explaining why some brands avoid the platform, how Amazon can support (not sabotage) an omni-channel strategy, and which performance signals point to real product-market fit. What else is covered in this episode: The three core things buyers want to see before saying yes: credibility, capability, and cash. How to think about timing your DTC to retail move, and why starting smaller can protect you from costly delistings later. The metrics that matter most across channels, including velocity in-store, conversion rate online, and the supply chain discipline needed to stay in stock. Pricing, fees, and margin planning: distributor cuts, broker commission, trade spend, and why pricing strategy can make or break your retail expansion. Smart ways to prevent channel conflict, including MAP policies, authorized reseller agreements, and retailer-specific SKUs. Tune in to learn how to build demand before you scale, strengthen your buyer pitch with real data, and expand into retail with confidence and clarity! About Caroline Grace Caroline Grace is the Founder and CEO of Product & Prosper, a growth studio that flips the script on retail success for emerging CPG brands. Through her signature Product & Prosper® Program, Caroline and her team transform promising products into must-stock brands with undeniable traction in just six months. A…","meta_description":"In this episode, Susanne sits down with Caroline Grace, Founder of Product & Prosper, and Hunter Stutz, Founder of On Three, to break down what it rea…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3664,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episodes/episode-43-the-new-rules-of-retail-for-health-and-wellness-brands/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-43-the-new-rules-of-retail-for-health-and-wellness-brands.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}