{"podcast":{"title":"From Lab to Label: The Scientification of Consumer Brands","slug":"from-lab-to-label-the-scientification-of-consumer-brands-6420614","podcast_index_feed_id":6420614,"rss_url":"https://anchor.fm/s/de83c94c/podcast/rss","website_url":"https://www.citruslabs.com/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/37231787/37231787-1681344790034-9ef391a6f3518.jpg","author":"Citruslabs","episode_count":54,"summary":"Welcome to From Lab to Label, a podcast exploring the intersection of science and consumer brands in the health & wellness industry. Through candid conversations, you'll hear firsthand, behind-the-scenes accounts of the challenges and opportunities that arise when engaging your product in a clinical trial. Our guests share their experiences in navigating the road to clinical validation and highlight how seeking product claims drove business success. In each episode, our host Susanne Mitschke (CEO and Co-Founder of Citruslabs) sits down with brand owners to discuss their journey.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614"},"episode":{"title":"Episode #40: The Future of Respiratory Wellness with Chris & Nick from Betterbrand","slug":"episode-40-the-future-of-respiratory-wellness-with-chris-nick-from-betterbrand","published_at":"2025-11-19T11:36:00+00:00","page_url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-40-the-future-of-respiratory-wellness-with-chris-nick-from-betterbrand","show_page_url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614","url":"https://podcasters.spotify.com/pod/show/citruslabs/episodes/Episode-40-The-Future-of-Respiratory-Wellness-with-Chris--Nick-from-Betterbrand-e3b5g3k","audio_url":"https://anchor.fm/s/de83c94c/podcast/play/111377972/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-10-18%2F412733776-44100-2-e2897673c4e3c.m4a","summary":"In this episode, Susanne chats with CEO Nick Rosario and Co-founder Dr. Chris Jackson of Betterbrand, the company pioneering a new category in lung health. Nick’s path from postal worker to CEO and Dr. Chris’s background as an infectious disease researcher and military medic together shape Betterbrand’s unique approach. The company blends personal experience with clinical expertise to rethink how we care for our lungs in a world of smoke, pollution, and environmental stressors. What’s covered in this episode: How Nick and Dr. Chris teamed up and built Betterbrand from scratch. Why lung health is often overlooked, and what it takes to create a brand-new category. The science behind Betterbrand’s formulas, including mullein, chlorophyll, and NAC. How their Citruslabs clinical study validated the tincture and helped combat counterfeits. The future of respiratory wellness, from vaping risks to environmental exposures. Why lung health requires a daily routine, and how their community drives product innovation. Tune in to discover how Betterbrand is bringing science, validation, and real-world storytelling to respiratory wellness, helping people rethink the importance of every breath! About Betterbrand Betterbrand was founded by Dr. Chris, a former Army Combat Medic and Doctor of Pharmacy, with a mission to bridge the gap between natural wellness and science. After witnessing the limitations of traditional medicine and searching for better solutions for his own family, Dr. Chris launched Betterbrand to deliver effective, plant-based products backed by clinical research. The company’s core philosophy combines modern science with the healing wisdom of nature to provide natural remedies that work, without relying on pharmaceutical shortcuts. Get in Touch Visit Betterbrand’s web…","meta_description":"In this episode, Susanne chats with CEO Nick Rosario and Co-founder Dr. Chris Jackson of Betterbrand, the company pioneering a new category in lung health…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2389,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episodes/episode-40-the-future-of-respiratory-wellness-with-chris-nick-from-betterbrand/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-40-the-future-of-respiratory-wellness-with-chris-nick-from-betterbrand.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}