{"podcast":{"title":"From Lab to Label: The Scientification of Consumer Brands","slug":"from-lab-to-label-the-scientification-of-consumer-brands-6420614","podcast_index_feed_id":6420614,"rss_url":"https://anchor.fm/s/de83c94c/podcast/rss","website_url":"https://www.citruslabs.com/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/37231787/37231787-1681344790034-9ef391a6f3518.jpg","author":"Citruslabs","episode_count":54,"summary":"Welcome to From Lab to Label, a podcast exploring the intersection of science and consumer brands in the health & wellness industry. Through candid conversations, you'll hear firsthand, behind-the-scenes accounts of the challenges and opportunities that arise when engaging your product in a clinical trial. Our guests share their experiences in navigating the road to clinical validation and highlight how seeking product claims drove business success. In each episode, our host Susanne Mitschke (CEO and Co-Founder of Citruslabs) sits down with brand owners to discuss their journey.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614"},"episode":{"title":"Episode #29: Community-Driven Wellness with Carlos Viña Bas from IVB Wellness","slug":"episode-29-community-driven-wellness-with-carlos-vi-a-bas-from-ivb-wellness","published_at":"2025-06-18T15:40:17+00:00","page_url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-29-community-driven-wellness-with-carlos-vi-a-bas-from-ivb-wellness","show_page_url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614","url":"https://podcasters.spotify.com/pod/show/citruslabs/episodes/Episode-29-Community-Driven-Wellness-with-Carlos-Via-Bas-from-IVB-Wellness-e34e0kl","audio_url":"https://anchor.fm/s/de83c94c/podcast/play/104317013/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-5-18%2F402397649-44100-2-fc8386ace9694.m4a","summary":"In this episode, Susanne chats with Carlos Viña Bas, co-founder of IVB Wellness, a supplement brand rooted in science, integrity, and community. Carlos shares how he partnered with his sister Isabel, a pioneering medical doctor and influential voice in wellness, to launch IVB and reshape the supplement conversation across Europe and the U.S. Rooted in science and driven by purpose, IVB Wellness is redefining what smart supplementation looks like. With a bold mission to help people “know more, fear less, and choose better,” and a no-nonsense, evidence-first approach to formulation, IVB is raising the bar for wellness everywhere. What’s covered in this episode: How Isabel’s medical background and social reach helped shape IVB’s trusted voice in health education. Why IVB avoids mega-dosing and chooses ingredient combinations based on hormonal and metabolic science. The brand’s clinical study initiatives and commitment to research-backed product development. Key differences between U.S. and European supplement markets, and why pharmacy channels matter abroad. Carlos’ personal connection to customer feedback and how it fuels product innovation and purpose. Tune in to learn how Carlos and the IVB team are blending clinical rigor, social impact, and real community stories to build a supplement brand that truly supports wellness from the inside out. About IVB Wellness IVB Wellness Lab is a Spanish-based supplement brand redefining the role of hormones and metabolism in everyday health. Founded by Carlos and Dr. Isabel Viña Bas, IVB combines cutting-edge science with a deep commitment to education, community, and clinical integrity. More than just a supplement brand, IVB is on a mission to empower people to choose better by making scientific knowledge both accessible and action…","meta_description":"In this episode, Susanne chats with Carlos Viña Bas, co-founder of IVB Wellness, a supplement brand rooted in science, integrity, and community. Carlos sh…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1727,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episodes/episode-29-community-driven-wellness-with-carlos-vi-a-bas-from-ivb-wellness/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-29-community-driven-wellness-with-carlos-vi-a-bas-from-ivb-wellness.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}