{"podcast":{"title":"From Lab to Label: The Scientification of Consumer Brands","slug":"from-lab-to-label-the-scientification-of-consumer-brands-6420614","podcast_index_feed_id":6420614,"rss_url":"https://anchor.fm/s/de83c94c/podcast/rss","website_url":"https://www.citruslabs.com/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/37231787/37231787-1681344790034-9ef391a6f3518.jpg","author":"Citruslabs","episode_count":63,"summary":"Welcome to From Lab to Label, a podcast exploring the intersection of science and consumer brands in the health & wellness industry. Through candid conversations, you'll hear firsthand, behind-the-scenes accounts of the challenges and opportunities that arise when engaging your product in a clinical trial. Our guests share their experiences in navigating the road to clinical validation and highlight how seeking product claims drove business success. In each episode, our host Susanne Mitschke (CEO and Co-Founder of Citruslabs) sits down with brand owners to discuss their journey.","last_synced_at":"2026-09-26T06:18:21.837637+00:00","page_url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614"},"episodes":[{"title":"Episode #61: What Your Warning Letter Is Really Telling You with Steven 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-61-what-your-warning-letter-is-really-telling-you-with-steven-shapiro.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Episode #60: Bringing Balance Back to Hormonal Health with Smita from Aayu 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-60-bringing-balance-back-to-hormonal-health-with-smita-from-aayu-biosciences.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Episode #59: Taking VO2 Max Off the Treadmill with VO Health","slug":"episode-59-taking-vo2-max-off-the-treadmill-with-vo-health","published_at":"2026-08-26T07:42:00+00:00","page_url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-59-taking-vo2-max-off-the-treadmill-with-vo-health","url":"https://podcasters.spotify.com/pod/show/citruslabs/episodes/Episode-59-Taking-VO2-Max-Off-the-Treadmill-with-VO-Health-e3nraoc","duration_seconds":2830,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episodes/episode-59-taking-vo2-max-off-the-treadmill-with-vo-health/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-59-taking-vo2-max-off-the-treadmill-with-vo-health.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Episode #58: Closing the Hormone Data Gap with Daniela Campillo Valencia from femmli","slug":"episode-58-closing-the-hormone-data-gap-with-daniela-campillo-valencia-from-femmli","published_at":"2026-08-12T10:33:00+00:00","page_url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-58-closing-the-hormone-data-gap-with-daniela-campillo-valencia-from-femmli","url":"https://podcasters.spotify.com/pod/show/citruslabs/episodes/Episode-58-Closing-the-Hormone-Data-Gap-with-Daniela-Campillo-Valencia-from-femmli-e3n92l1","duration_seconds":2166,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episodes/episode-58-closing-the-hormone-data-gap-with-daniela-campillo-valencia-from-femmli/transcription-requests","description":"Idempotently request low-priority transcript generation for this 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Lasts","slug":"episode-57-building-a-women-s-health-brand-that-lasts","published_at":"2026-07-29T09:22:00+00:00","page_url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-57-building-a-women-s-health-brand-that-lasts","url":"https://podcasters.spotify.com/pod/show/citruslabs/episodes/Episode-57-Building-a-Womens-Health-Brand-That-Lasts-e3mlm01","duration_seconds":3383,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episodes/episode-57-building-a-women-s-health-brand-that-lasts/transcription-requests","description":"Idempotently request low-priority transcript generation for this 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Chhabra","slug":"episode-55-the-pr-playbook-for-health-and-wellness-brands-with-hilary-morse-and-esha-chhabra","published_at":"2026-07-01T10:13:00+00:00","page_url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-55-the-pr-playbook-for-health-and-wellness-brands-with-hilary-morse-and-esha-chhabra","url":"https://podcasters.spotify.com/pod/show/citruslabs/episodes/Episode-55-The-PR-Playbook-for-Health-and-Wellness-Brands-with-Hilary-Morse-and-Esha-Chhabra-e3lfrr5","duration_seconds":3603,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episodes/episode-55-the-pr-playbook-for-health-and-wellness-brands-with-hilary-morse-and-esha-chhabra/transcription-requests","description":"Idempotently request low-priority transcript generation for this 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Atlas","slug":"episode-53-the-next-chapter-of-the-protein-revolution-with-james-oliver-from-atlas","published_at":"2026-06-03T14:04:15+00:00","page_url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-53-the-next-chapter-of-the-protein-revolution-with-james-oliver-from-atlas","url":"https://podcasters.spotify.com/pod/show/citruslabs/episodes/Episode-53-The-Next-Chapter-of-the-Protein-Revolution-with-James-Oliver-from-Atlas-e3k86mc","duration_seconds":2487,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episodes/episode-53-the-next-chapter-of-the-protein-revolution-with-james-oliver-from-atlas/transcription-requests","description":"Idempotently request low-priority transcript generation for this 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Youth","slug":"episode-52-longevity-science-and-the-next-generation-of-skincare-with-niki-hoang-from-fourth-youth","published_at":"2026-05-20T10:32:00+00:00","page_url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-52-longevity-science-and-the-next-generation-of-skincare-with-niki-hoang-from-fourth-youth","url":"https://podcasters.spotify.com/pod/show/citruslabs/episodes/Episode-52-Longevity-Science-and-the-Next-Generation-of-Skincare-with-Niki-Hoang-from-Fourth-Youth-e3jihst","duration_seconds":1653,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episodes/episode-52-longevity-science-and-the-next-generation-of-skincare-with-niki-hoang-from-fourth-youth/transcription-requests","description":"Idempotently request low-priority transcript generation for this 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Skin","slug":"episode-51-the-eczema-treatment-big-skincare-isn-t-building-with-rafal-lama-from-soteri-skin","published_at":"2026-05-06T11:42:43+00:00","page_url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-51-the-eczema-treatment-big-skincare-isn-t-building-with-rafal-lama-from-soteri-skin","url":"https://podcasters.spotify.com/pod/show/citruslabs/episodes/Episode-51-The-Eczema-Treatment-Big-Skincare-Isnt-Building-with-Rafal--Lama-from-Soteri-Skin-e3iuku2","duration_seconds":2481,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episodes/episode-51-the-eczema-treatment-big-skincare-isn-t-building-with-rafal-lama-from-soteri-skin/transcription-requests","description":"Idempotently request low-priority transcript generation for this 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WeNatal","slug":"episode-50-the-missing-piece-in-fertility-conversations-with-ronit-lisa-from-wenatal","published_at":"2026-04-22T09:48:00+00:00","page_url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-50-the-missing-piece-in-fertility-conversations-with-ronit-lisa-from-wenatal","url":"https://podcasters.spotify.com/pod/show/citruslabs/episodes/Episode-50-The-Missing-Piece-in-Fertility-Conversations-with-Ronit--Lisa-from-WeNatal-e3i8ip9","duration_seconds":2881,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episodes/episode-50-the-missing-piece-in-fertility-conversations-with-ronit-lisa-from-wenatal/transcription-requests","description":"Idempotently request low-priority transcript generation for this 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Bioscience","slug":"episode-49-the-science-gap-in-women-s-sexual-health-with-dr-harin-padma-nathan-from-vella-bioscience","published_at":"2026-04-08T10:50:00+00:00","page_url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-49-the-science-gap-in-women-s-sexual-health-with-dr-harin-padma-nathan-from-vella-bioscience","url":"https://podcasters.spotify.com/pod/show/citruslabs/episodes/Episode-49-The-Science-Gap-in-Womens-Sexual-Health-with-Dr--Harin-Padma-Nathan-from-Vella-Bioscience-e3hj02k","duration_seconds":2475,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episodes/episode-49-the-science-gap-in-women-s-sexual-health-with-dr-harin-padma-nathan-from-vella-bioscience/transcription-requests","description":"Idempotently request low-priority transcript generation for this 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Cymbiotika","slug":"episode-48-the-truth-about-supplement-absorption-with-dr-shilpa-raut-from-cymbiotika","published_at":"2026-03-25T08:50:00+00:00","page_url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-48-the-truth-about-supplement-absorption-with-dr-shilpa-raut-from-cymbiotika","url":"https://podcasters.spotify.com/pod/show/citruslabs/episodes/Episode-48-The-Truth-About-Supplement-Absorption-with-Dr--Shilpa-Raut-from-Cymbiotika-e3gsga0","duration_seconds":2477,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episodes/episode-48-the-truth-about-supplement-absorption-with-dr-shilpa-raut-from-cymbiotika/transcription-requests","description":"Idempotently request low-priority transcript generation for this 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-46-biomarkers-and-the-new-standards-in-clinical-trials.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Episode #45: From Big Pharma to Microbiome Innovation with Bindu Shah from 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Loupos","slug":"episode-37-rethinking-menstrual-care-with-arielle-loupos","published_at":"2025-10-08T10:49:00+00:00","page_url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-37-rethinking-menstrual-care-with-arielle-loupos","url":"https://podcasters.spotify.com/pod/show/citruslabs/episodes/Episode-37-Rethinking-Menstrual-Care-with-Arielle-Loupos-e397re5","duration_seconds":1796,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episodes/episode-37-rethinking-menstrual-care-with-arielle-loupos/transcription-requests","description":"Idempotently request low-priority transcript generation for this 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Seidman","slug":"episode-36-building-a-resilient-microbiome-with-kara-seidman","published_at":"2025-09-24T18:50:55+00:00","page_url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-36-building-a-resilient-microbiome-with-kara-seidman","url":"https://podcasters.spotify.com/pod/show/citruslabs/episodes/Episode-36-Building-a-Resilient-Microbiome-with-Kara-Seidman-e38lpr6","duration_seconds":2215,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episodes/episode-36-building-a-resilient-microbiome-with-kara-seidman/transcription-requests","description":"Idempotently request low-priority transcript generation for this 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Kumar","slug":"episode-35-breaking-the-silence-on-menopause-with-kiran-kumar","published_at":"2025-09-10T07:33:00+00:00","page_url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-35-breaking-the-silence-on-menopause-with-kiran-kumar","url":"https://podcasters.spotify.com/pod/show/citruslabs/episodes/Episode-35-Breaking-the-Silence-on-Menopause-with-Kiran-Kumar-e37vc6p","duration_seconds":1933,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episodes/episode-35-breaking-the-silence-on-menopause-with-kiran-kumar/transcription-requests","description":"Idempotently request low-priority transcript generation for this 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Whittle","slug":"episode-33-from-burnout-to-bodybuilding-with-caleb-whittle","published_at":"2025-08-13T18:15:09+00:00","page_url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-33-from-burnout-to-bodybuilding-with-caleb-whittle","url":"https://podcasters.spotify.com/pod/show/citruslabs/episodes/Episode-33-From-Burnout-to-Bodybuilding-with-Caleb-Whittle-e36qm2i","duration_seconds":2399,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episodes/episode-33-from-burnout-to-bodybuilding-with-caleb-whittle/transcription-requests","description":"Idempotently request low-priority transcript generation for this 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Blume","slug":"episode-32-gut-friendly-wellness-rituals-with-cicely-huinink-from-blume","published_at":"2025-07-30T01:59:59+00:00","page_url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-32-gut-friendly-wellness-rituals-with-cicely-huinink-from-blume","url":"https://podcasters.spotify.com/pod/show/citruslabs/episodes/Episode-32-Gut-Friendly-Wellness-Rituals-with-Cicely-Huinink-from-Blume-e36774o","duration_seconds":2449,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episodes/episode-32-gut-friendly-wellness-rituals-with-cicely-huinink-from-blume/transcription-requests","description":"Idempotently request low-priority transcript generation for this 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5Strands","slug":"episode-31-understanding-food-sensitivities-with-norma-center-from-5strands","published_at":"2025-07-16T16:22:04+00:00","page_url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-31-understanding-food-sensitivities-with-norma-center-from-5strands","url":"https://podcasters.spotify.com/pod/show/citruslabs/episodes/Episode-31-Understanding-Food-Sensitivities-with-Norma-Center-from-5Strands-e35kq9o","duration_seconds":2886,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episodes/episode-31-understanding-food-sensitivities-with-norma-center-from-5strands/transcription-requests","description":"Idempotently request low-priority transcript generation for this 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GutPersonal","slug":"episode-30-personalized-gut-health-with-bridgitte-mallinson-from-gutpersonal","published_at":"2025-07-02T09:32:00+00:00","page_url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-30-personalized-gut-health-with-bridgitte-mallinson-from-gutpersonal","url":"https://podcasters.spotify.com/pod/show/citruslabs/episodes/Episode-30-Personalized-Gut-Health-with-Bridgitte-Mallinson-from-GutPersonal-e3503ft","duration_seconds":2030,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episodes/episode-30-personalized-gut-health-with-bridgitte-mallinson-from-gutpersonal/transcription-requests","description":"Idempotently request low-priority transcript generation for this 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Wellness","slug":"episode-29-community-driven-wellness-with-carlos-vi-a-bas-from-ivb-wellness","published_at":"2025-06-18T15:40:17+00:00","page_url":"https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-29-community-driven-wellness-with-carlos-vi-a-bas-from-ivb-wellness","url":"https://podcasters.spotify.com/pod/show/citruslabs/episodes/Episode-29-Community-Driven-Wellness-with-Carlos-Via-Bas-from-IVB-Wellness-e34e0kl","duration_seconds":1727,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episodes/episode-29-community-driven-wellness-with-carlos-vi-a-bas-from-ivb-wellness/transcription-requests","description":"Idempotently request low-priority transcript generation for this 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