{"podcast":{"title":"From A to B","slug":"from-a-to-b-6398785","podcast_index_feed_id":6398785,"rss_url":"https://anchor.fm/s/e25e3fac/podcast/rss","website_url":"https://www.linkedin.com/company/from-a-to-b-podcast/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/37878275/37878275-1703179286777-8b235adca747c.jpg","author":"Shiva Manjunath","episode_count":73,"summary":"Conversations with interesting people across the digital marketing spectrum about all things experimentation.","last_synced_at":"2026-07-01T12:19:03.191300+00:00","page_url":"https://stenobird.com/podcast/from-a-to-b-6398785"},"episode":{"title":"Testing Tools: Build? Or Buy? ft. Jonas Alves","slug":"testing-tools-build-or-buy-ft-jonas-alves","published_at":"2026-03-18T01:00:00+00:00","page_url":"https://stenobird.com/podcast/from-a-to-b-6398785/testing-tools-build-or-buy-ft-jonas-alves","show_page_url":"https://stenobird.com/podcast/from-a-to-b-6398785","url":"https://podcasters.spotify.com/pod/show/from-a-to-b/episodes/Testing-Tools-Build--Or-Buy--ft--Jonas-Alves-e3gj9ah","audio_url":"https://anchor.fm/s/e25e3fac/podcast/play/117072657/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-2-17%2F62fa0143-4630-8eb4-c759-17b8fde5cd86.mp3","summary":"A/B testing tools - all they do is randomize traffic. So why are we spending thousands of dollars for it? Jonas "Elvis" Alves (of AB Smartly) joined the pod to discuss some of the major challenges in building A/B testing tools. It kinda started in a way I had no idea it would - that you're not buying a testing tool, but buying a... trust platform? Jonas throws some shade at other testing tools, but I bleep it out, don't worry ;) . (And thankfully, he doesn't sales pitch at all. ) We got into: - Jonas makes the case for BOTH building in-house and buying an external tool - How to earn back trust once it's broken, through data or experimentation - Booking.com ran A/B tests on A/B testers (it's super meta and super cool) Go follow Jonas on LinkedIn:⁠ https://www.linkedin.com/in/jonasalves/ Also go follow Shiva Manjunath on LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/shiva-manjunath/⁠⁠⁠ Subscribe to our newsletter for more memes, clips, and awesome content! ⁠⁠https://fromatob.beehiiv.com/","meta_description":"A/B testing tools - all they do is randomize traffic. So why are we spending thousands of dollars for it? Jonas \"Elvis\" Alves (of AB Smartly) jo…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2377,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/from-a-to-b-6398785/episodes/testing-tools-build-or-buy-ft-jonas-alves/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/from-a-to-b-6398785/testing-tools-build-or-buy-ft-jonas-alves.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}