{"podcast":{"title":"From A to B","slug":"from-a-to-b-6398785","podcast_index_feed_id":6398785,"rss_url":"https://anchor.fm/s/e25e3fac/podcast/rss","website_url":"https://www.linkedin.com/company/from-a-to-b-podcast/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/37878275/37878275-1703179286777-8b235adca747c.jpg","author":"Shiva Manjunath","episode_count":73,"summary":"Conversations with interesting people across the digital marketing spectrum about all things experimentation.","last_synced_at":"2026-07-01T12:19:03.191300+00:00","page_url":"https://stenobird.com/podcast/from-a-to-b-6398785"},"episode":{"title":"How To Stand Out On Templated Websites ft. Linda Bustos","slug":"how-to-stand-out-on-templated-websites-ft-linda-bustos","published_at":"2025-05-21T01:00:00+00:00","page_url":"https://stenobird.com/podcast/from-a-to-b-6398785/how-to-stand-out-on-templated-websites-ft-linda-bustos","show_page_url":"https://stenobird.com/podcast/from-a-to-b-6398785","url":"https://podcasters.spotify.com/pod/show/from-a-to-b/episodes/How-To-Stand-Out-On-Templated-Websites-ft--Linda-Bustos-e330q2i","audio_url":"https://anchor.fm/s/e25e3fac/podcast/play/102835730/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-4-18%2F048fc913-4890-e88c-a56b-70f3fd6df416.mp3","summary":"It happens rarely, but somehow Linda was able to change Shiva's mind this podcast. And we got it ON THE RECORD. What did she change his mind on? Linda "The Winna" Bustos brought some compelling conversation to the fact that company CAN differentiate in 'cookie cutter' websites (e.g. Shopify) in really, really creative ways. We got into: - The importance of copy when you're using a generic 'cookie cutter site' (e.g. Shopify templates) - Letting your brand shine through to help you differentiate (including some hilarious examples of how some brands have accomplished this) - Cool trends Linda has been seeing in ecom space Timestamps: 00:00 Episode Start 2:58 Shopify Is Basically A "Paint By Numbers" Website Generator 7:41 Using Shopify When Your Product Truly Is Unique 9:53 Tips On Stand Out From The Crowd On Product Pages 12:40 Mattresses Is An Industry To Keep An Eye On 18:56 Shiva Glazing Liquid Death (For A Good Reason Though) 21:23 Other Creative/Creative Brands Which Have Done Cool Shit 27:44 Make Your Copy Memorable (And Palace Has Amazing Copy) 30:30 How Do Luxury Brands Differentiate? 36:01 Product Finders Can Be A Differentiator 41:03 Do Better Competitor Comparison Charts Go follow Linda on LinkedIn: https://www.linkedin.com/in/lindabustos/ And check out her website Ecom Ideas: https://ecomideas.com/ Also go follow Shiva on LinkedIn: ⁠https://www.linkedin.com/in/shiva-manjunath/⁠ Subscribe to our newsletter for more memes, clips, and awesome content! https://fromatob.beehiiv.com/ If you have listener questions, submit them at https://tinyurl.com/askfromatob for a chance to be featured too!","meta_description":"It happens rarely, but somehow Linda was able to change Shiva's mind this podcast. And we got it ON THE RECORD. What did she change his mind on? Linda &qu…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2658,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/from-a-to-b-6398785/episodes/how-to-stand-out-on-templated-websites-ft-linda-bustos/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/from-a-to-b-6398785/how-to-stand-out-on-templated-websites-ft-linda-bustos.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}