{"podcast":{"title":"From A to B","slug":"from-a-to-b-6398785","podcast_index_feed_id":6398785,"rss_url":"https://anchor.fm/s/e25e3fac/podcast/rss","website_url":"https://www.linkedin.com/company/from-a-to-b-podcast/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/37878275/37878275-1703179286777-8b235adca747c.jpg","author":"Shiva Manjunath","episode_count":73,"summary":"Conversations with interesting people across the digital marketing spectrum about all things experimentation.","last_synced_at":"2026-07-01T12:19:03.191300+00:00","page_url":"https://stenobird.com/podcast/from-a-to-b-6398785"},"episode":{"title":"Ethics of Fake Door Testing ft. Jon Crowder","slug":"ethics-of-fake-door-testing-ft-jon-crowder","published_at":"2026-06-03T01:00:00+00:00","page_url":"https://stenobird.com/podcast/from-a-to-b-6398785/ethics-of-fake-door-testing-ft-jon-crowder","show_page_url":"https://stenobird.com/podcast/from-a-to-b-6398785","url":"https://podcasters.spotify.com/pod/show/from-a-to-b/episodes/Ethics-of-Fake-Door-Testing-ft--Jon-Crowder-e3k3v78","audio_url":"https://anchor.fm/s/e25e3fac/podcast/play/120765096/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-30%2Fde938ea2-0124-2723-a10f-672d4572bc37.mp3","summary":"Are fake door tests ethical? We are super purposefully kinda misleading people to see if something is worth building.... (cue Wile E. Coyote reference). Jon "Metal as Fuck" Crowder had a SUPER interesting post about the ethics of fake door testing, which I had to have him on the pod to discuss this topic. But we also got into a more broader conversation around ethics of A/B testing too! We got into: - Are fake door tests truly ethical? (Or legal...?) - Should there be a 'board of ethics' for A/B testing? (yes. kinda) - Jon's philosophy around CRO (and how it's influenced by his ethics) Go follow Jon on LinkedIn:⁠ https://www.linkedin.com/in/jc-awip/ And check out his website: https://www.anotherwebispossible.co.uk/ Also go follow Shiva Manjunath on LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/shiva-manjunath/⁠⁠⁠ Subscribe to our newsletter for more memes, clips, and awesome content! ⁠⁠https://fromatob.beehiiv.com/","meta_description":"Are fake door tests ethical? We are super purposefully kinda misleading people to see if something is worth building.... (cue Wile E. Coyote reference). J…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2470,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/from-a-to-b-6398785/episodes/ethics-of-fake-door-testing-ft-jon-crowder/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/from-a-to-b-6398785/ethics-of-fake-door-testing-ft-jon-crowder.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}