{"podcast":{"title":"From A to B","slug":"from-a-to-b-6398785","podcast_index_feed_id":6398785,"rss_url":"https://anchor.fm/s/e25e3fac/podcast/rss","website_url":"https://www.linkedin.com/company/from-a-to-b-podcast/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/37878275/37878275-1703179286777-8b235adca747c.jpg","author":"Shiva Manjunath","episode_count":73,"summary":"Conversations with interesting people across the digital marketing spectrum about all things experimentation.","last_synced_at":"2026-07-01T12:19:03.191300+00:00","page_url":"https://stenobird.com/podcast/from-a-to-b-6398785"},"episode":{"title":"Building Testing Culture Beyond A/B Testing ft. Jenni Bruckman","slug":"building-testing-culture-beyond-a-b-testing-ft-jenni-bruckman","published_at":"2026-04-15T01:00:00+00:00","page_url":"https://stenobird.com/podcast/from-a-to-b-6398785/building-testing-culture-beyond-a-b-testing-ft-jenni-bruckman","show_page_url":"https://stenobird.com/podcast/from-a-to-b-6398785","url":"https://podcasters.spotify.com/pod/show/from-a-to-b/episodes/Building-Testing-Culture-Beyond-AB-Testing-ft--Jenni-Bruckman-e3hedb9","audio_url":"https://anchor.fm/s/e25e3fac/podcast/play/117961513/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-3-4%2F101e3c08-cba6-58cb-8150-dd2aa7aa4b24.mp3","summary":"Are manipulation and bribery the keys to building a culture of experimentation? No. (Well, maybe) Jenni "Broadway" Bruckman (Director of Digital Product at YETI) joined this week to help broad the topic of building "cultures" which foster data-driven thinking and experimentation. It's different than focusing on explicitly building a culture of experimentation, in that your goal is to basically build a culture of fun, transparency, and engagement. The testing and data comes naturally from there! We got into: - Tips on navigating stakeholders (especially in a remote-first workplace) - Better ways to run meetings and tell stories with data -The value of your personal brand in scaling testing programs Go follow Jenni on LinkedIn:⁠ https://www.linkedin.com/in/jennibruckman/ Also go follow Shiva Manjunath on LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/shiva-manjunath/⁠⁠⁠ Subscribe to our newsletter for more memes, clips, and awesome content! ⁠⁠https://fromatob.beehiiv.com/","meta_description":"Are manipulation and bribery the keys to building a culture of experimentation? No. (Well, maybe) Jenni \"Broadway\" Bruckman (Director of Digital…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2257,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/from-a-to-b-6398785/episodes/building-testing-culture-beyond-a-b-testing-ft-jenni-bruckman/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/from-a-to-b-6398785/building-testing-culture-beyond-a-b-testing-ft-jenni-bruckman.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}