{"podcast":{"title":"Frictionless Growth Marketing","slug":"frictionless-growth-marketing-4986053","podcast_index_feed_id":4986053,"rss_url":"https://feeds.megaphone.fm/HS6410916594","website_url":"https://frictionlessgrowthlab.com","image_url":"https://megaphone.imgix.net/podcasts/da9e51ba-4eec-11ed-8e7c-7f1a158c8fdd/image/bca4fe306b4610602b50daa03eaaa72e.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Sonia Thompson | Inclusive Growth & Customer Experience Strategist","episode_count":227,"summary":"Brand growth today depends on removing friction from your marketing and customer experience to attract and retain more of the people you want to serve. Frictionless Growth Marketing is the podcast for marketers, business leaders, and founders who want to grow by eliminating the messaging, experience, and strategy gaps that quietly push customers away every single day. Hosted by Sonia Thompson, Inclusive Growth and Customer Experience Strategist, the show breaks down how modern brands drive sustainable growth by designing frictionless customer journeys, building trust with identity-rich growth communities, and adapting to changing consumer expectations with clarity and confidence. Each week, you’ll hear practical insights, real brand examples, and candid conversations with marketing leaders and subject-matter experts on: Brand strategy that fuels long-term business growth in the age of modern marketing Customer acquisition, retention, and loyalty in today’s market How friction shows up across the customer journey — and how to remove it Identity-driven marketing, cultural relevance, and belonging What’s actually working now with today’s values-driven consumers If you want to reach m…","last_synced_at":"2026-07-31T06:20:09.087620+00:00","page_url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053"},"episode":{"title":"220. Can Marketing Repair Broken Trust? Lessons from Target's Jay-Z Partnership","slug":"220-can-marketing-repair-broken-trust-lessons-from-target-s-jay-z-partnership","published_at":"2026-06-18T16:19:00+00:00","page_url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/220-can-marketing-repair-broken-trust-lessons-from-target-s-jay-z-partnership","show_page_url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053","url":"https://traffic.megaphone.fm/HS6815773816.mp3","audio_url":"https://traffic.megaphone.fm/HS6815773816.mp3","summary":"Target's partnership with Jay-Z to release a special edition of Reasonable Doubt raises an important question for marketers: Can a marketing campaign rebuild trust when customers believe your brand has abandoned its values? In this episode, Sonia Thompson examines Target's effort to reconnect with Black consumers following a prolonged boycott and explores a challenge many brands eventually face: what happens when customers believe the company no longer stands for what it once promised. This isn't really a story about Jay-Z. It's a story about brand trust, customer loyalty, values alignment, and the limits of marketing. You'll learn: • Why values-based customer decisions are becoming more common• The difference between repairing a reputation and repairing a relationship• Why marketing campaigns often fail when the underlying issue is trust• What Target's boycott reveals about customer loyalty and brand values• How consumers decide whether a brand still represents what it claims to stand for• Why symbolic gestures rarely resolve values-based conflicts• What marketers should do when customers believe trust has been broken Whether you're managing a global brand or a growing business, this episode offers a powerful reminder: Customers don't just evaluate what you sell. They evaluate what you stand for. And when trust is rooted in shared values, marketing alone can't win it back. Because trust isn't a communication problem. It's a consistency problem. Email Sonia: sonia@soniaethompson.com Friction Finder Growth Audit: https://www.frictionlessgrowthlab.com/frictionfinder/","meta_description":"Target's partnership with Jay-Z to release a special edition of Reasonable Doubt raises an important question for marketers: Can a marketing campaign rebu…","key_points":[],"chapters":[],"topics":[],"duration_seconds":578,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/frictionless-growth-marketing-4986053/episodes/220-can-marketing-repair-broken-trust-lessons-from-target-s-jay-z-partnership/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/220-can-marketing-repair-broken-trust-lessons-from-target-s-jay-z-partnership.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}