{"podcast":{"title":"Frictionless Growth Marketing","slug":"frictionless-growth-marketing-4986053","podcast_index_feed_id":4986053,"rss_url":"https://feeds.megaphone.fm/HS6410916594","website_url":"https://frictionlessgrowthlab.com","image_url":"https://megaphone.imgix.net/podcasts/da9e51ba-4eec-11ed-8e7c-7f1a158c8fdd/image/bca4fe306b4610602b50daa03eaaa72e.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Sonia Thompson | Inclusive Growth & Customer Experience Strategist","episode_count":227,"summary":"Brand growth today depends on removing friction from your marketing and customer experience to attract and retain more of the people you want to serve. Frictionless Growth Marketing is the podcast for marketers, business leaders, and founders who want to grow by eliminating the messaging, experience, and strategy gaps that quietly push customers away every single day. Hosted by Sonia Thompson, Inclusive Growth and Customer Experience Strategist, the show breaks down how modern brands drive sustainable growth by designing frictionless customer journeys, building trust with identity-rich growth communities, and adapting to changing consumer expectations with clarity and confidence. Each week, you’ll hear practical insights, real brand examples, and candid conversations with marketing leaders and subject-matter experts on: Brand strategy that fuels long-term business growth in the age of modern marketing Customer acquisition, retention, and loyalty in today’s market How friction shows up across the customer journey — and how to remove it Identity-driven marketing, cultural relevance, and belonging What’s actually working now with today’s values-driven consumers If you want to reach m…","last_synced_at":"2026-07-31T06:20:09.087620+00:00","page_url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053"},"episodes":[{"title":"226. 6 Ways Smart Marketers Use Brand Messaging to Increase Conversions","slug":"226-6-ways-smart-marketers-use-brand-messaging-to-increase-conversions","published_at":"2026-07-30T17:23:00+00:00","page_url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/226-6-ways-smart-marketers-use-brand-messaging-to-increase-conversions","url":"https://traffic.megaphone.fm/HS7124739808.mp3","duration_seconds":948,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/frictionless-growth-marketing-4986053/episodes/226-6-ways-smart-marketers-use-brand-messaging-to-increase-conversions/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/226-6-ways-smart-marketers-use-brand-messaging-to-increase-conversions.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"225. 4 Hidden Leaks Driving Up Your Customer Acquisition Costs (And How to Fix Them)","slug":"225-4-hidden-leaks-driving-up-your-customer-acquisition-costs-and-how-to-fix-them","published_at":"2026-07-23T14:54:00+00:00","page_url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/225-4-hidden-leaks-driving-up-your-customer-acquisition-costs-and-how-to-fix-them","url":"https://traffic.megaphone.fm/HS3774399477.mp3","duration_seconds":780,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/frictionless-growth-marketing-4986053/episodes/225-4-hidden-leaks-driving-up-your-customer-acquisition-costs-and-how-to-fix-them/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/225-4-hidden-leaks-driving-up-your-customer-acquisition-costs-and-how-to-fix-them.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"224. Add This to Your Brand Messaging Strategy to Make It Much More Effective","slug":"224-add-this-to-your-brand-messaging-strategy-to-make-it-much-more-effective","published_at":"2026-07-16T16:07:00+00:00","page_url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/224-add-this-to-your-brand-messaging-strategy-to-make-it-much-more-effective","url":"https://traffic.megaphone.fm/HS6223489947.mp3","duration_seconds":884,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/frictionless-growth-marketing-4986053/episodes/224-add-this-to-your-brand-messaging-strategy-to-make-it-much-more-effective/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/224-add-this-to-your-brand-messaging-strategy-to-make-it-much-more-effective.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"223. Why Great Brand Messaging Gets Blocked Before Customers Ever Hear It","slug":"223-why-great-brand-messaging-gets-blocked-before-customers-ever-hear-it","published_at":"2026-07-09T19:42:00+00:00","page_url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/223-why-great-brand-messaging-gets-blocked-before-customers-ever-hear-it","url":"https://traffic.megaphone.fm/HS2538360848.mp3","duration_seconds":633,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/frictionless-growth-marketing-4986053/episodes/223-why-great-brand-messaging-gets-blocked-before-customers-ever-hear-it/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/223-why-great-brand-messaging-gets-blocked-before-customers-ever-hear-it.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"222. What the World Cup Teaches Brands About Building Stronger Customer Relationships","slug":"222-what-the-world-cup-teaches-brands-about-building-stronger-customer-relationships","published_at":"2026-07-02T16:07:00+00:00","page_url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/222-what-the-world-cup-teaches-brands-about-building-stronger-customer-relationships","url":"https://traffic.megaphone.fm/HS3546839816.mp3","duration_seconds":1082,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/frictionless-growth-marketing-4986053/episodes/222-what-the-world-cup-teaches-brands-about-building-stronger-customer-relationships/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/222-what-the-world-cup-teaches-brands-about-building-stronger-customer-relationships.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"221. What Olivia Rodrigo's Sold-Out Festival Teaches Brands About Modern Consumers","slug":"221-what-olivia-rodrigo-s-sold-out-festival-teaches-brands-about-modern-consumers","published_at":"2026-06-25T19:58:00+00:00","page_url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/221-what-olivia-rodrigo-s-sold-out-festival-teaches-brands-about-modern-consumers","url":"https://traffic.megaphone.fm/HS2019605998.mp3","duration_seconds":640,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/frictionless-growth-marketing-4986053/episodes/221-what-olivia-rodrigo-s-sold-out-festival-teaches-brands-about-modern-consumers/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/221-what-olivia-rodrigo-s-sold-out-festival-teaches-brands-about-modern-consumers.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"220. Can Marketing Repair Broken Trust? Lessons from Target's Jay-Z Partnership","slug":"220-can-marketing-repair-broken-trust-lessons-from-target-s-jay-z-partnership","published_at":"2026-06-18T16:19:00+00:00","page_url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/220-can-marketing-repair-broken-trust-lessons-from-target-s-jay-z-partnership","url":"https://traffic.megaphone.fm/HS6815773816.mp3","duration_seconds":578,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/frictionless-growth-marketing-4986053/episodes/220-can-marketing-repair-broken-trust-lessons-from-target-s-jay-z-partnership/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/220-can-marketing-repair-broken-trust-lessons-from-target-s-jay-z-partnership.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"219. Why Customers Don't Buy: The 5 Trust Questions Behind Every Purchase Decision","slug":"219-why-customers-don-t-buy-the-5-trust-questions-behind-every-purchase-decision","published_at":"2026-06-11T22:46:00+00:00","page_url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/219-why-customers-don-t-buy-the-5-trust-questions-behind-every-purchase-decision","url":"https://traffic.megaphone.fm/HS8190482893.mp3","duration_seconds":1262,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/frictionless-growth-marketing-4986053/episodes/219-why-customers-don-t-buy-the-5-trust-questions-behind-every-purchase-decision/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/219-why-customers-don-t-buy-the-5-trust-questions-behind-every-purchase-decision.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"218. Identity Influences Customer Behavior, Brand Trust, and Growth More Than Brands Realize","slug":"218-identity-influences-customer-behavior-brand-trust-and-growth-more-than-brands-realize","published_at":"2026-06-04T21:23:00+00:00","page_url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/218-identity-influences-customer-behavior-brand-trust-and-growth-more-than-brands-realize","url":"https://traffic.megaphone.fm/HS7647983457.mp3","duration_seconds":1444,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/frictionless-growth-marketing-4986053/episodes/218-identity-influences-customer-behavior-brand-trust-and-growth-more-than-brands-realize/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/218-identity-influences-customer-behavior-brand-trust-and-growth-more-than-brands-realize.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"217. Three Shifts Created Modern Marketing. Most Brands Missed the Most Important One.","slug":"217-three-shifts-created-modern-marketing-most-brands-missed-the-most-important-one","published_at":"2026-05-28T20:30:00+00:00","page_url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/217-three-shifts-created-modern-marketing-most-brands-missed-the-most-important-one","url":"https://traffic.megaphone.fm/HS5571597187.mp3","duration_seconds":1122,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/frictionless-growth-marketing-4986053/episodes/217-three-shifts-created-modern-marketing-most-brands-missed-the-most-important-one/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/217-three-shifts-created-modern-marketing-most-brands-missed-the-most-important-one.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"216. The Growth Readiness Map: Why Some Brands Compound Growth in Modern Marketing—And Others Fall Behind","slug":"216-the-growth-readiness-map-why-some-brands-compound-growth-in-modern-marketing-and-others-fall-behind","published_at":"2026-05-21T18:25:00+00:00","page_url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/216-the-growth-readiness-map-why-some-brands-compound-growth-in-modern-marketing-and-others-fall-behind","url":"https://traffic.megaphone.fm/HS5875425654.mp3","duration_seconds":1226,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/frictionless-growth-marketing-4986053/episodes/216-the-growth-readiness-map-why-some-brands-compound-growth-in-modern-marketing-and-others-fall-behind/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/216-the-growth-readiness-map-why-some-brands-compound-growth-in-modern-marketing-and-others-fall-behind.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"215. Most Brands Still Ignore the Customers Who Actually Drive Their Growth — And It’s Costing Them ROI, Trust, and Market Share","slug":"215-most-brands-still-ignore-the-customers-who-actually-drive-their-growth-and-it-s-costing-them-roi-trust-and-market-share","published_at":"2026-05-14T16:44:00+00:00","page_url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/215-most-brands-still-ignore-the-customers-who-actually-drive-their-growth-and-it-s-costing-them-roi-trust-and-market-share","url":"https://traffic.megaphone.fm/HS4330730351.mp3","duration_seconds":1892,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/frictionless-growth-marketing-4986053/episodes/215-most-brands-still-ignore-the-customers-who-actually-drive-their-growth-and-it-s-costing-them-roi-trust-and-market-share/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/215-most-brands-still-ignore-the-customers-who-actually-drive-their-growth-and-it-s-costing-them-roi-trust-and-market-share.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"214. Why Inclusive Brands Grow Faster: The Data Behind Modern Brand Growth","slug":"214-why-inclusive-brands-grow-faster-the-data-behind-modern-brand-growth","published_at":"2026-05-07T20:25:00+00:00","page_url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/214-why-inclusive-brands-grow-faster-the-data-behind-modern-brand-growth","url":"https://traffic.megaphone.fm/HS4925464174.mp3?updated=1778272282","duration_seconds":1838,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/frictionless-growth-marketing-4986053/episodes/214-why-inclusive-brands-grow-faster-the-data-behind-modern-brand-growth/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/214-why-inclusive-brands-grow-faster-the-data-behind-modern-brand-growth.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"213. How Community Drives Brand Growth: Zumba’s Customer Experience Blueprint","slug":"213-how-community-drives-brand-growth-zumba-s-customer-experience-blueprint","published_at":"2026-04-30T20:45:00+00:00","page_url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/213-how-community-drives-brand-growth-zumba-s-customer-experience-blueprint","url":"https://traffic.megaphone.fm/HS1972295953.mp3?updated=1777754539","duration_seconds":1547,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/frictionless-growth-marketing-4986053/episodes/213-how-community-drives-brand-growth-zumba-s-customer-experience-blueprint/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/213-how-community-drives-brand-growth-zumba-s-customer-experience-blueprint.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"212. How Incomplete Buyer Personas Show Up in Your Marketing — and Limit Brand Growth (Real Examples)","slug":"212-how-incomplete-buyer-personas-show-up-in-your-marketing-and-limit-brand-growth-real-examples","published_at":"2026-04-23T20:22:00+00:00","page_url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/212-how-incomplete-buyer-personas-show-up-in-your-marketing-and-limit-brand-growth-real-examples","url":"https://traffic.megaphone.fm/HS9263040095.mp3?updated=1776976106","duration_seconds":946,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/frictionless-growth-marketing-4986053/episodes/212-how-incomplete-buyer-personas-show-up-in-your-marketing-and-limit-brand-growth-real-examples/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/212-how-incomplete-buyer-personas-show-up-in-your-marketing-and-limit-brand-growth-real-examples.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"211. “Our Personas Are Fine” — And 7 Other Reasons Brands Don’t Fix What’s Costing Them Growth","slug":"211-our-personas-are-fine-and-7-other-reasons-brands-don-t-fix-what-s-costing-them-growth","published_at":"2026-04-16T23:22:00+00:00","page_url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/211-our-personas-are-fine-and-7-other-reasons-brands-don-t-fix-what-s-costing-them-growth","url":"https://traffic.megaphone.fm/HS5081684466.mp3?updated=1776468549","duration_seconds":1288,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/frictionless-growth-marketing-4986053/episodes/211-our-personas-are-fine-and-7-other-reasons-brands-don-t-fix-what-s-costing-them-growth/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/211-our-personas-are-fine-and-7-other-reasons-brands-don-t-fix-what-s-costing-them-growth.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"210. Most Brands’ Buyer Personas Are Shrinking Their Market — Here’s How to Fix Yours","slug":"210-most-brands-buyer-personas-are-shrinking-their-market-here-s-how-to-fix-yours","published_at":"2026-04-09T21:29:00+00:00","page_url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/210-most-brands-buyer-personas-are-shrinking-their-market-here-s-how-to-fix-yours","url":"https://traffic.megaphone.fm/HS1411886473.mp3?updated=1775841247","duration_seconds":1135,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/frictionless-growth-marketing-4986053/episodes/210-most-brands-buyer-personas-are-shrinking-their-market-here-s-how-to-fix-yours/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/210-most-brands-buyer-personas-are-shrinking-their-market-here-s-how-to-fix-yours.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"209. Why Most Buyer Personas Lead to an Underperforming Growth Marketing Strategy (and How to Fix Them)","slug":"209-why-most-buyer-personas-lead-to-an-underperforming-growth-marketing-strategy-and-how-to-fix-them","published_at":"2026-04-02T18:49:00+00:00","page_url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/209-why-most-buyer-personas-lead-to-an-underperforming-growth-marketing-strategy-and-how-to-fix-them","url":"https://traffic.megaphone.fm/HS7242013829.mp3?updated=1775156036","duration_seconds":911,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/frictionless-growth-marketing-4986053/episodes/209-why-most-buyer-personas-lead-to-an-underperforming-growth-marketing-strategy-and-how-to-fix-them/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/209-why-most-buyer-personas-lead-to-an-underperforming-growth-marketing-strategy-and-how-to-fix-them.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"208. Why Most Customer Acquisition Strategies Underperform — And How to Fix Them for Brand Growth","slug":"208-why-most-customer-acquisition-strategies-underperform-and-how-to-fix-them-for-brand-growth","published_at":"2026-03-26T21:45:00+00:00","page_url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/208-why-most-customer-acquisition-strategies-underperform-and-how-to-fix-them-for-brand-growth","url":"https://traffic.megaphone.fm/HS1957838219.mp3?updated=1774561896","duration_seconds":1597,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/frictionless-growth-marketing-4986053/episodes/208-why-most-customer-acquisition-strategies-underperform-and-how-to-fix-them-for-brand-growth/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/208-why-most-customer-acquisition-strategies-underperform-and-how-to-fix-them-for-brand-growth.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"207. Is Your Brand Growth Strategy Working With Your Customers’ Brains — Or Against Them?","slug":"207-is-your-brand-growth-strategy-working-with-your-customers-brains-or-against-them","published_at":"2026-03-19T16:40:00+00:00","page_url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/207-is-your-brand-growth-strategy-working-with-your-customers-brains-or-against-them","url":"https://traffic.megaphone.fm/HS7000794114.mp3?updated=1774025372","duration_seconds":2410,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/frictionless-growth-marketing-4986053/episodes/207-is-your-brand-growth-strategy-working-with-your-customers-brains-or-against-them/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/207-is-your-brand-growth-strategy-working-with-your-customers-brains-or-against-them.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"206. Customer Experience As Growth Strategy: Nissan CMO on Designing For Different Consumer Needs","slug":"206-customer-experience-as-growth-strategy-nissan-cmo-on-designing-for-different-consumer-needs","published_at":"2026-03-12T16:19:00+00:00","page_url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/206-customer-experience-as-growth-strategy-nissan-cmo-on-designing-for-different-consumer-needs","url":"https://traffic.megaphone.fm/HS1564290811.mp3?updated=1773419057","duration_seconds":1630,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/frictionless-growth-marketing-4986053/episodes/206-customer-experience-as-growth-strategy-nissan-cmo-on-designing-for-different-consumer-needs/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/206-customer-experience-as-growth-strategy-nissan-cmo-on-designing-for-different-consumer-needs.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"205. General Market Strategies Are Hurting Your Brand Growth. What Smart Brands Are Doing Instead (feat. 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Why Most Growth Strategies Underperform — And the 7C Growth Marketing Framework That Fixes Them","slug":"204-why-most-growth-strategies-underperform-and-the-7c-growth-marketing-framework-that-fixes-them","published_at":"2026-02-26T18:09:00+00:00","page_url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/204-why-most-growth-strategies-underperform-and-the-7c-growth-marketing-framework-that-fixes-them","url":"https://traffic.megaphone.fm/HS1010721955.mp3?updated=1772129737","duration_seconds":2284,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/frictionless-growth-marketing-4986053/episodes/204-why-most-growth-strategies-underperform-and-the-7c-growth-marketing-framework-that-fixes-them/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/204-why-most-growth-strategies-underperform-and-the-7c-growth-marketing-framework-that-fixes-them.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"203. Relevance Over Reach: The Growth Marketing Playbook for 2026 (Dense Bean Salad Girl Case Study)","slug":"203-relevance-over-reach-the-growth-marketing-playbook-for-2026-dense-bean-salad-girl-case-study","published_at":"2026-02-19T16:41:00+00:00","page_url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/203-relevance-over-reach-the-growth-marketing-playbook-for-2026-dense-bean-salad-girl-case-study","url":"https://traffic.megaphone.fm/HS3941960671.mp3?updated=1771519642","duration_seconds":1696,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/frictionless-growth-marketing-4986053/episodes/203-relevance-over-reach-the-growth-marketing-playbook-for-2026-dense-bean-salad-girl-case-study/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/203-relevance-over-reach-the-growth-marketing-playbook-for-2026-dense-bean-salad-girl-case-study.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"202. How Bad Bunny’s Super Bowl Halftime Show Became a Blueprint for Modern Brand Growth","slug":"202-how-bad-bunny-s-super-bowl-halftime-show-became-a-blueprint-for-modern-brand-growth","published_at":"2026-02-12T10:15:00+00:00","page_url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/202-how-bad-bunny-s-super-bowl-halftime-show-became-a-blueprint-for-modern-brand-growth","url":"https://traffic.megaphone.fm/HS7067994671.mp3?updated=1770852678","duration_seconds":587,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/frictionless-growth-marketing-4986053/episodes/202-how-bad-bunny-s-super-bowl-halftime-show-became-a-blueprint-for-modern-brand-growth/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/frictionless-growth-marketing-4986053/202-how-bad-bunny-s-super-bowl-halftime-show-became-a-blueprint-for-modern-brand-growth.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}]}