{"podcast":{"title":"Freelance to Founder","slug":"freelance-to-founder-55033","podcast_index_feed_id":55033,"rss_url":"https://feeds.megaphone.fm/TPG2662696523","website_url":"https://freelancetofounder.com/","image_url":"https://megaphone.imgix.net/podcasts/30092982-f3ec-11e8-965a-fb872bb8bb89/image/87b8f84c7f2835b0cf64bf85aec7380f.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Millo","episode_count":650,"summary":"Freelance to Founder is a call-in show helping real-life freelancers grow their businesses and escape the feast-famine lifestyle. The podcast is hosted by Preston Lee, a former freelancer who has started, built, and even sold successful businesses of his own. Preston is joined nearly every weekday by other expert founders, freelancers, and entrepreneurs to help you take your solo business to the next level. You can submit your questions at FreelanceToFounder.com/ask If you enjoy content from shows like The Futur, Being Freelance, The Accidental Creative, Smart Passive Income, or The Side Hustle Show, then you'll love Freelance to Founder. Join us every weekday to take the next step on your journey from ... freelance to founder.","last_synced_at":"2026-09-24T20:22:11.233835+00:00","page_url":"https://stenobird.com/podcast/freelance-to-founder-55033"},"episode":{"title":"How Do You Package a $10K Offer?","slug":"how-do-you-package-a-10k-offer","published_at":"2026-09-23T10:00:00+00:00","page_url":"https://stenobird.com/podcast/freelance-to-founder-55033/how-do-you-package-a-10k-offer","show_page_url":"https://stenobird.com/podcast/freelance-to-founder-55033","url":"https://pdst.fm/e/tracking.swap.fm/track/tcQd6Q6C0RUUlOHq1Ytj/mgln.ai/e/51/pscrb.fm/rss/p/traffic.megaphone.fm/TPG1094366043.mp3","audio_url":"https://pdst.fm/e/tracking.swap.fm/track/tcQd6Q6C0RUUlOHq1Ytj/mgln.ai/e/51/pscrb.fm/rss/p/traffic.megaphone.fm/TPG1094366043.mp3","summary":"Maya wants to offer more high-ticket services, but she's stuck on how to package them without just pulling a number out of thin air. Preston and Austin break down the exact process for structuring premium offers, starting with the price first and then reverse-engineering the value that justifies it. From identifying the invisible work clients already do around your deliverables to running real client interviews that reveal blind spots, this episode hands Maya, and you, a repeatable framework for building offers people are excited to pay a premium for. Support our show sponsors -> ⁠⁠⁠⁠⁠https://freelancetofounder.com/sponsors⁠⁠⁠⁠⁠ Submit your own question -> ⁠⁠⁠⁠⁠https://freelancetofounder.com/ask⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices","meta_description":"Maya wants to offer more high-ticket services, but she's stuck on how to package them without just pulling a number out of thin air. Preston and Austin br…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1251,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/freelance-to-founder-55033/episodes/how-do-you-package-a-10k-offer/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/freelance-to-founder-55033/how-do-you-package-a-10k-offer.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}