{"podcast":{"title":"Founder's Story","slug":"founder-s-story-648906","podcast_index_feed_id":648906,"rss_url":"https://feeds.simplecast.com/NVPdHs07","website_url":"https://bleav.com/shows/founders-story/","image_url":"https://image.simplecastcdn.com/images/4454fd97-2647-4bda-918e-0516d45f4964/e4396306-a844-480a-a218-101fba618ece/3000x3000/chatgpt_image_jun_17_2026_085141_pm.jpg?aid=rss_feed","author":"IBH Media","episode_count":381,"summary":"\"Founder's Story\" by IBH Media isn't a business show. It's the conversation founders don't get to have anywhere else. Think 60 Minutes, but for entrepreneurs. We sit down with the most interesting people in business and go past the highlight reel, past the pitch, past the polished version they give every other podcast. We go into the mud with them. The 2 a.m. doubts. The bet that almost ended everything. The moment they wanted to quit and didn't. You'll hear from household names like Gary V, Codie Sanchez, Rob Dyrdek, and Tom Bilyeu, and just as often from founders you've never heard of who are building something the world needs to know about. Either way, the goal is the same: a real conversation that makes you laugh, makes you think, and sometimes catches you off guard with how much it makes you feel. This is where the story behind the success finally gets told. This is \"Founder's Story.\"","last_synced_at":"2026-09-26T04:23:14.302086+00:00","page_url":"https://stenobird.com/podcast/founder-s-story-648906"},"episode":{"title":"Why Most Brands Fail When They Try to Crack the U.S. Market | Ep. 435 with Nicole Eckels Founder of Glasshouse Fragrance","slug":"why-most-brands-fail-when-they-try-to-crack-the-u-s-market-ep-435-with-nicole-eckels-founder-of-glasshouse-fragrance","published_at":"2026-08-21T15:30:13+00:00","page_url":"https://stenobird.com/podcast/founder-s-story-648906/why-most-brands-fail-when-they-try-to-crack-the-u-s-market-ep-435-with-nicole-eckels-founder-of-glasshouse-fragrance","show_page_url":"https://stenobird.com/podcast/founder-s-story-648906","url":"https://bleav.com/shows/founders-story/","audio_url":"https://clrtpod.com/m/pscrb.fm/rss/p/mgln.ai/e/1184/afp-969439-injected.calisto.simplecastaudio.com/a7765f3f-02e4-4ded-bca1-01a20b7f82a5/episodes/a01469a5-028a-4b89-ba0e-a6953e26934b/audio/128/default.mp3?aid=rss_feed&awCollectionId=a7765f3f-02e4-4ded-bca1-01a20b7f82a5&awEpisodeId=a01469a5-028a-4b89-ba0e-a6953e26934b&feed=NVPdHs07","summary":"Daniel Robbins sits down with Nicole Eckels, Co Founder and Creative Director of Sapphire Group, Glasshouse Fragrances, and Circa Home, to unpack how she built one of the most recognizable fragrance businesses out of Australia and brought it into the U.S. market. Nicole shares why she still struggles to say she has “made it,” how patience and experience helped her crack America, and why understanding the customer at the deepest level became her advantage. The conversation explores category creation, luxury consumer psychology, speed to market, AI in creative production, the cost of success, motherhood, work life balance, and why Nicole is not chasing an exit but still chasing the next level of growth.","meta_description":"Daniel Robbins sits down with Nicole Eckels, Co Founder and Creative Director of Sapphire Group, Glasshouse Fragrances, and Circa Home, to unpack how she…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1962,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/founder-s-story-648906/episodes/why-most-brands-fail-when-they-try-to-crack-the-u-s-market-ep-435-with-nicole-eckels-founder-of-glasshouse-fragrance/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/founder-s-story-648906/why-most-brands-fail-when-they-try-to-crack-the-u-s-market-ep-435-with-nicole-eckels-founder-of-glasshouse-fragrance.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}