{"podcast":{"title":"Forward-Looking Leadership","slug":"forward-looking-leadership-6473861","podcast_index_feed_id":6473861,"rss_url":"https://feeds.zencastr.com/f/e6CIZ4Xj.rss","website_url":"https://forwardlookingleadership.com","image_url":"https://media.zencastr.com/image-files/64aff89f6e7cce741d1eae8a/941bba74-361b-4947-b662-627534348708.png","author":"team@contempusleadership.com","episode_count":29,"summary":"This is a podcast for visionary leaders building future-ready organizations. You’ll come away from each episode with fresh, in-depth insights on all things leadership and career development.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/forward-looking-leadership-6473861"},"episode":{"title":"Jermaine Ee on Scaling an AI-Powered Startup, Designing for the 70%, and Not Getting to Choose Your Founder Story","slug":"jermaine-ee-on-scaling-an-ai-powered-startup-designing-for-the-70-and-not-getting-to-choose-your-founder-story","published_at":"2026-04-07T15:01:41+00:00","page_url":"https://stenobird.com/podcast/forward-looking-leadership-6473861/jermaine-ee-on-scaling-an-ai-powered-startup-designing-for-the-70-and-not-getting-to-choose-your-founder-story","show_page_url":"https://stenobird.com/podcast/forward-looking-leadership-6473861","url":"https://zencastr.com/z/VNp8h3Ik","audio_url":"https://redirect.zencastr.com/r/episode/69d51c55e3da4843f5245f99/size/52576842/audio-files/64aff89f6e7cce741d1eae8a/83508d03-d3f3-4790-99fe-281f682f74b4.mp3","summary":"Jermaine Ee, founder of Heirlight (heirlight.com [https://heirlight.com/en]), an AI-powered estate planning app, joins host Dan Freehling (contempusleadership.com [https://contempusleadership.com]) to discuss what it takes to make one of life's most avoided conversations easier. Jermaine shares how a dinner with his parents about retirement planted the seed for Heirlight (02:37) and how the app uses guided AI conversation rather than a laundry list of assets to build an estate plan around the user (04:53). He also describes his deliberate choice to stay bootstrapped and away from the venture treadmill (15:35), the mentality required to run a product-driven startup (21:38), and how losing his mother gave his mission a clarity he didn't ask for but can't ignore (22:56). Recommended reading: \"Essentialism [https://a.co/d/001O2HPa]\" by Greg McKeown, \"Die with Zero [https://a.co/d/02hNK2NS]\" by Bill Perkins, and \"Predictably Irrational [https://a.co/d/0dMxZII4]\" by Dan Ariely. Show notes at forwardlookingleadership.com [https://forwardlookingleadership.com].","meta_description":"Jermaine Ee, founder of Heirlight (heirlight.com [https://heirlight.com/en]), an AI-powered estate planning app, joins host Dan Freehling (contempusleader…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2190,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/forward-looking-leadership-6473861/episodes/jermaine-ee-on-scaling-an-ai-powered-startup-designing-for-the-70-and-not-getting-to-choose-your-founder-story/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/forward-looking-leadership-6473861/jermaine-ee-on-scaling-an-ai-powered-startup-designing-for-the-70-and-not-getting-to-choose-your-founder-story.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}