{"podcast":{"title":"Forever Fit by Mavy Wellness","slug":"forever-fit-by-mavy-wellness-3403771","podcast_index_feed_id":3403771,"rss_url":"https://api.riverside.fm/hosting/aqQgwQaR.rss/","website_url":"http://book.fitvegancoaching.com/podcast","image_url":"https://hosting-media.riverside.com/media/imports/podcasts/e1b97a3c-d119-44bc-9f31-d3f689d6f812/FF.jpg","author":"Maxime Sigouin","episode_count":444,"summary":"Fulfilling my mission of helping 10,000 people get lean, thrive and disease proof their bodies on plants by 2033 and 1 million by 2050. In honor of my late fiancée who lost her battle to breast cancer and of my grand-father who lost his battle to bone cancer.","last_synced_at":"2026-06-13T12:21:23.101298+00:00","page_url":"https://stenobird.com/podcast/forever-fit-by-mavy-wellness-3403771"},"episode":{"title":"Protein Is Overhyped, Fiber Is King (Plus I’m Giving Away $500 in Plant Strong Food) Ep.444","slug":"protein-is-overhyped-fiber-is-king-plus-i-m-giving-away-500-in-plant-strong-food-ep-444","published_at":"2026-06-13T04:00:00+00:00","page_url":"https://stenobird.com/podcast/forever-fit-by-mavy-wellness-3403771/protein-is-overhyped-fiber-is-king-plus-i-m-giving-away-500-in-plant-strong-food-ep-444","show_page_url":"https://stenobird.com/podcast/forever-fit-by-mavy-wellness-3403771","url":"https://api.riverside.com/hosting-analytics/media/409641be39f1f7162989e4e195366ad395763658455b781a74673a86a3b697b4/eyJlcGlzb2RlSWQiOiIyNzZmYWFlNS05YTEzLTQxMWItOThiMy1kNDhiZjBiZGI4MDkiLCJwb2RjYXN0SWQiOiJlMWI5N2EzYy1kMTE5LTQ0YmMtOWYzMS1kM2Y2ODlkNmY4MTIiLCJhY2NvdW50SWQiOiI2MmU0NjVjOTJmZWZlNDAwMGI4OWNlYjIiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEwZWMxZDQ4Zjk3Y2UwOTY2YTE3MmUxL2ZpdC12ZWdhbi1wb2RjYXN0LWNvbXBvc2VyLTIwMjYtNS0yMV9fMTAtMjctMC5tcDMifQ==.mp3","audio_url":"https://api.riverside.com/hosting-analytics/media/409641be39f1f7162989e4e195366ad395763658455b781a74673a86a3b697b4/eyJlcGlzb2RlSWQiOiIyNzZmYWFlNS05YTEzLTQxMWItOThiMy1kNDhiZjBiZGI4MDkiLCJwb2RjYXN0SWQiOiJlMWI5N2EzYy1kMTE5LTQ0YmMtOWYzMS1kM2Y2ODlkNmY4MTIiLCJhY2NvdW50SWQiOiI2MmU0NjVjOTJmZWZlNDAwMGI4OWNlYjIiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEwZWMxZDQ4Zjk3Y2UwOTY2YTE3MmUxL2ZpdC12ZWdhbi1wb2RjYXN0LWNvbXBvc2VyLTIwMjYtNS0yMV9fMTAtMjctMC5tcDMifQ==.mp3","summary":"Enter to win one of the 5 x $100 Gift cards for Plant Strong Foods: https://mavywellness.com/plantstrongfood-giveaway Get your Plant Strong Food (Use code : RIP25 to get 25% off your first order): https://plantstrong.com Over 50 and ready for real body recomposition on whole-food plant-based? Book your free consultation → https://mavywellness.com Sign up here to get the first lesson instantly: https://mavywellness.com/newsletter Order a copy of my new book Forever Fit (#1 Bestseller) here - https://foreverfitbook.com In this episode, I sit down with Rip Esselstyn—former firefighter, endurance athlete, and founder of Plantstrong—to talk about the evolution of plant-based nutrition and the future of healthy eating. We dive into why fiber may matter more than protein for longevity, weight loss, and gut health, plus the real problem with ultra-processed “health” foods. Rip also shares the story behind building Plantstrong from Whole Foods shelves to thousands of stores nationwide, along with new products coming in 2026. 00:01 Why Fiber Is Replacing Protein Hype 05:03 How Plantstrong Started At Whole Foods 09:51 Rebuilding The Brand After Amazon 15:48 What Makes Plantstrong Different 23:35 Why Fiber Matters More Than Ever 29:45 Fiber Versus GLP1 Weight Loss Drugs 35:30 Behind The Scenes Of Food Manufacturing 46:39 New Plantstrong Products Coming In 2026","meta_description":"Enter to win one of the 5 x $100 Gift cards for Plant Strong Foods: https://mavywellness.com/plantstrongfood-giveaway Get your Plant Strong Food (Use code…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3076,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/forever-fit-by-mavy-wellness-3403771/episodes/protein-is-overhyped-fiber-is-king-plus-i-m-giving-away-500-in-plant-strong-food-ep-444/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/forever-fit-by-mavy-wellness-3403771/protein-is-overhyped-fiber-is-king-plus-i-m-giving-away-500-in-plant-strong-food-ep-444.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}