{"podcast":{"title":"Follow The Yellow Brick Road","slug":"follow-the-yellow-brick-road-7056493","podcast_index_feed_id":7056493,"rss_url":"https://feeds.captivate.fm/follow-the-yellow-brick-road/","website_url":"https://followtheyellowbrickroadpodcast.com/","image_url":"https://artwork.captivate.fm/4c54bc52-27db-4657-8c91-caf35a4d3f86/Untitled-design-11.png","author":"Emma Rainville & Mitch Barham","episode_count":98,"summary":"Follow The Yellow Brick Road is the podcast for founders who want a clear path to turning clicks into customers. Hosted by Emma Rainville (Founder of Shockwave Solutions, Wizard of Ops) and Mitch Barham (Founder of Barham Marketing, Wizard of Ads), this show breaks down what actually drives growth — from acquisition to conversion to operations. Emma brings the systems and execution behind businesses that run without the founder in the day-to-day. Mitch brings the ads and acquisition that turn attention into revenue. Together, they connect both sides — so your business doesn’t just get clicks, it converts. If you're serious about scaling your business — subscribe and follow the path.","last_synced_at":"2026-07-15T10:21:18.337187+00:00","page_url":"https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493"},"episode":{"title":"WAVE 2026: One‑Page Business Plan That Actually Works","slug":"wave-2026-one-page-business-plan-that-actually-works","published_at":"2025-12-09T20:00:00+00:00","page_url":"https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493/wave-2026-one-page-business-plan-that-actually-works","show_page_url":"https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493","url":"https://followtheyellowbrickroadpodcast.com/","audio_url":"https://episodes.captivate.fm/episode/d544d3d7-0fa8-4f07-ac4f-fe0f74432c78.mp3","summary":"Stop building your business on sticky notes. Instead build a plan that actually sticks past Q1. This episode walks you through Emma’s WAVE framework, a one‑page annual planning system that aligns your long‑term vision, 2026 plan, and actual execution calendar. You’ll learn how to craft a written 10‑year business vision, translate it into 5‑ and 3‑year flash‑forwards, then lock in non‑negotiable yearly commitments instead of wish‑list goals. From there we define “absolute focus” so you stop chasing every shiny object, build a values‑driven company culture, and break 2026 into a quarterly execution roadmap your team can deliver. If you're a direct‑response marketer or ecommerce operator scaling up without burning out, this is your war‑room field manual. We cover: Crafting a 10‑year business and life‑by‑design vision Turning vague revenue targets into concrete yearly commitments with clear KPIs Using flash‑forwards to bridge a 10‑year vision into 5‑year and 3‑year milestones Defining your absolute focus so opportunities don’t derail execution Building values‑driven company culture and hiring aligned with those values Breaking 2026 into a realistic Q1 execution plan Timestamps: (0:00) Why you can’t 10X for 10 years and still be at every soccer game (1:10) Welcome to Special Ops and the WAVE planning system (3:00) Written vision — designing your 10‑year business and life by design (5:10) Five‑ and three‑year flash‑forwards and milestone math (7:05) Yearly commitments vs goals and setting measurable KPIs (9:00) Absolute focus: how to evaluate new opportunities and avoid distraction (10:45) Values‑driven future and hiring people who match your core values (12:00) Q1 execution plan, WAVE one‑page PDF, and Visionary Vault resources Make 2026 the year you stop chasing new ideas…","meta_description":"Stop building your business on sticky notes. Instead build a plan that actually sticks past Q1. This episode walks you through Emma’s WAVE framework, a on…","key_points":[],"chapters":[],"topics":[],"duration_seconds":766,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/follow-the-yellow-brick-road-7056493/episodes/wave-2026-one-page-business-plan-that-actually-works/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493/wave-2026-one-page-business-plan-that-actually-works.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}