{"podcast":{"title":"Follow The Yellow Brick Road","slug":"follow-the-yellow-brick-road-7056493","podcast_index_feed_id":7056493,"rss_url":"https://feeds.captivate.fm/follow-the-yellow-brick-road/","website_url":"https://followtheyellowbrickroadpodcast.com/","image_url":"https://artwork.captivate.fm/4c54bc52-27db-4657-8c91-caf35a4d3f86/Untitled-design-11.png","author":"Emma Rainville & Mitch Barham","episode_count":98,"summary":"Follow The Yellow Brick Road is the podcast for founders who want a clear path to turning clicks into customers. Hosted by Emma Rainville (Founder of Shockwave Solutions, Wizard of Ops) and Mitch Barham (Founder of Barham Marketing, Wizard of Ads), this show breaks down what actually drives growth — from acquisition to conversion to operations. Emma brings the systems and execution behind businesses that run without the founder in the day-to-day. Mitch brings the ads and acquisition that turn attention into revenue. Together, they connect both sides — so your business doesn’t just get clicks, it converts. If you're serious about scaling your business — subscribe and follow the path.","last_synced_at":"2026-07-15T10:21:18.337187+00:00","page_url":"https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493"},"episode":{"title":"Great Ads, Zero Profit? Your Business Might Be Broken","slug":"great-ads-zero-profit-your-business-might-be-broken","published_at":"2026-06-09T12:00:00+00:00","page_url":"https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493/great-ads-zero-profit-your-business-might-be-broken","show_page_url":"https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493","url":"https://followtheyellowbrickroadpodcast.com/","audio_url":"https://episodes.captivate.fm/episode/ca3d818c-424e-421d-98b5-7daab8bb1768.mp3","summary":"In this episode of Follow the Yellow Brick Road, Emma Rainville, Wizard of Ops, and Mitch Barham, Wizard of Ads, break down the Scarecrow Problem: when your ads are smart, but your business isn’t. They talk about what happens when a business has strong marketing, good ads, solid ROAS, and revenue coming in — but still has no profit left at the end of the month. That usually means traffic is not the whole problem. If customer service is overwhelmed, fulfillment is messy, delivery is breaking, SOPs are missing, and the team is constantly putting out fires, the business underneath the marketing may be broken. If you’re ready to fix the systems behind the business and start building AI workflows, SOPs, and agents that can support real growth, check out the AI Workforce Bootcamp here: https://theaiworkforcelab.com/bootcamp?utm_source=podcast&utm_medium=ftybr&utm_campaign=ep06&utm_id=yt We cover: → What the Scarecrow Problem is → Why great ads can hide a broken business → How to know whether you have an ads problem or an operations problem → Why good ROAS does not always mean the business is healthy → Why SOPs should be detailed enough for someone new to follow → Why the person doing the task should help create and update the SOP → Why automation, n8n workflows, and AI agents should be tied to real business processes → How unclear vision causes teams to row in different directions If your ads are producing leads, sales, and revenue — but your business is still chaotic behind the scenes — this episode will help you understand why traffic is not the whole answer. Join the Hidden Control Chamber here: https://followtheyellowbrickroadpodcast.com/hiddencontrolchamber Timestamps: 00:00 The Scarecrow Problem: Smart Ads, Broken Business 01:10 When Marketing Works But the…","meta_description":"In this episode of Follow the Yellow Brick Road, Emma Rainville, Wizard of Ops, and Mitch Barham, Wizard of Ads, break down the Scarecrow Problem: when yo…","key_points":[],"chapters":[],"topics":[],"duration_seconds":999,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/follow-the-yellow-brick-road-7056493/episodes/great-ads-zero-profit-your-business-might-be-broken/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493/great-ads-zero-profit-your-business-might-be-broken.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}