{"podcast":{"title":"Follow The Yellow Brick Road","slug":"follow-the-yellow-brick-road-7056493","podcast_index_feed_id":7056493,"rss_url":"https://feeds.captivate.fm/follow-the-yellow-brick-road/","website_url":"https://followtheyellowbrickroadpodcast.com/","image_url":"https://artwork.captivate.fm/4c54bc52-27db-4657-8c91-caf35a4d3f86/Untitled-design-11.png","author":"Emma Rainville & Mitch Barham","episode_count":98,"summary":"Follow The Yellow Brick Road is the podcast for founders who want a clear path to turning clicks into customers. Hosted by Emma Rainville (Founder of Shockwave Solutions, Wizard of Ops) and Mitch Barham (Founder of Barham Marketing, Wizard of Ads), this show breaks down what actually drives growth — from acquisition to conversion to operations. Emma brings the systems and execution behind businesses that run without the founder in the day-to-day. Mitch brings the ads and acquisition that turn attention into revenue. Together, they connect both sides — so your business doesn’t just get clicks, it converts. If you're serious about scaling your business — subscribe and follow the path.","last_synced_at":"2026-07-15T10:21:18.337187+00:00","page_url":"https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493"},"episode":{"title":"From Zero to $3M: How to Monetize TikTok Without Going Viral","slug":"from-zero-to-3m-how-to-monetize-tiktok-without-going-viral","published_at":"2025-11-18T20:00:00+00:00","page_url":"https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493/from-zero-to-3m-how-to-monetize-tiktok-without-going-viral","show_page_url":"https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493","url":"https://followtheyellowbrickroadpodcast.com/","audio_url":"https://episodes.captivate.fm/episode/b6677ac2-c2ee-410a-84b9-25afc6b3e750.mp3","summary":"Viral isn’t the goal. Revenue is. Keenya Kelly joins Emma to show how introverts and experts alike are turning 30-second videos into 6-figure funnels. This week on Special Ops, Emma Rainville sits down with TikTok strategist Keenya Kelly to unpack how short-form video can drive real revenue — even if you’re introverted, niche, or selling something “boring.” Keenya walks through the algorithm rules most brands break, the psychology behind what actually makes people buy, and the path from zero visibility to a $3M business. Whether you're a coach, consultant, or ecommerce seller, this episode drills into what it takes to monetize video content without losing your brand voice (or your sanity). No fluff, no dancing required — just tactical insights from someone who's turned views into bank. We cover: How Keenya’s first viral video reignited a 2-year-old book  The surprising TikTok features most service businesses ignore Why introverts actually outperform on video  The one mistake tanking your reel engagement  What makes a reel viral — and what makes it convert Timestamps: (0:00) Welcome + Keenya Kelly intro (1:30) Teaching TikTok for business in 2020 (3:15) Going viral with a book video (4:50) From shame to strategy: posting TikToks to Facebook (6:20) Why video marketing outpaced her design agency (8:00) From dance trends to profit stacks (10:05) Building a course on monetizing video (12:00) Teaching introverts to go viral (13:30) Platform rules you're breaking (15:10) Algorithm psychology & engagement tactics (17:30) Final tips for getting started Explore Free Resources inside the Visionary Vault: https://specialopspodcast.com/visionary-vault Get in Touch with Emma Rainville: YouTube: https://www.youtube.com/@specialopspodcast Instagram: https://www.inst…","meta_description":"Viral isn’t the goal. Revenue is. Keenya Kelly joins Emma to show how introverts and experts alike are turning 30-second videos into 6-figure funnels. Thi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1090,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/follow-the-yellow-brick-road-7056493/episodes/from-zero-to-3m-how-to-monetize-tiktok-without-going-viral/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493/from-zero-to-3m-how-to-monetize-tiktok-without-going-viral.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}