{"podcast":{"title":"Follow The Yellow Brick Road","slug":"follow-the-yellow-brick-road-7056493","podcast_index_feed_id":7056493,"rss_url":"https://feeds.captivate.fm/follow-the-yellow-brick-road/","website_url":"https://followtheyellowbrickroadpodcast.com/","image_url":"https://artwork.captivate.fm/4c54bc52-27db-4657-8c91-caf35a4d3f86/Untitled-design-11.png","author":"Emma Rainville & Mitch Barham","episode_count":110,"summary":"Follow The Yellow Brick Road is the podcast for founders who want a clear path to turning clicks into customers. Hosted by Emma Rainville (Founder of Shockwave Solutions, Wizard of Ops) and Mitch Barham (Founder of Barham Marketing, Wizard of Ads), this show breaks down what actually drives growth — from acquisition to conversion to operations. Emma brings the systems and execution behind businesses that run without the founder in the day-to-day. Mitch brings the ads and acquisition that turn attention into revenue. Together, they connect both sides — so your business doesn’t just get clicks, it converts. If you're serious about scaling your business — subscribe and follow the path.","last_synced_at":"2026-09-23T00:21:00.297392+00:00","page_url":"https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493"},"episode":{"title":"Fake Rich: Why Millions in Revenue Doesn't Mean You're Making Money","slug":"fake-rich-why-millions-in-revenue-doesn-t-mean-you-re-making-money","published_at":"2026-08-25T20:00:00+00:00","page_url":"https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493/fake-rich-why-millions-in-revenue-doesn-t-mean-you-re-making-money","show_page_url":"https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493","url":"https://followtheyellowbrickroadpodcast.com/","audio_url":"https://episodes.captivate.fm/episode/3fdf8726-1326-4f79-891c-b2cfe2c5ec2b.mp3","summary":"In this episode of Follow the Yellow Brick Road, Emma Rainville (the Wizard of Ops) and Mitch Barham (the Wizard of Ads) break down why more revenue almost never means more profit — and why businesses doing millions a month are quietly bleeding cash. Emma walks through the anatomy of a business built on quicksand — a founder brilliant at finding pain and building offers who racked up a million dollars in debt before selling a single unit. Then she lays out the three foundations that would have changed everything, and how each one becomes an agent. ⏱️ TIMESTAMPS 0:00 – Revenue that doesn't become profit 2:36 – The $60M/month client who cleared $120K a year 7:28 – A million in debt before selling a single unit 14:51 – 100% of a grape or 50% of a watermelon? 18:26 – Foundation #1: Understand your numbers 23:11 – Foundation #2: Execution and the right speed 25:54 – Foundation #3: How your company communicates 27:57 – The daily standup (aka the Rockefeller way) 33:22 – Turning all three into agents 37:08 – 200 agents per person by Q2 2026 ━━━━━━━━━━━━━━━━━━━━━━ 🚀 BUILD YOUR AI WORKFORCE LIVE Three live sessions with Emma and Mitch. You leave with two AI employees deployed inside your business: an Ops Intelligence Analyst and a Media Intelligence Analyst — roles that replace $170K–$240K a year in payroll, running on the AI subscription you already pay for. Learn more 👉 https://theaiworkforcelab.com/ ━━━━━━━━━━━━━━━━━━━━━━ 🎁 FREE RESOURCES Grab all our guides, checklists, and growth tools in the Hidden Control Chamber: https://followtheyellowbrickroadpodcast.com/hiddencontrolchamber Get in Touch with Emma Rainville YouTube: https://www.youtube.com/@followtheybrpodcast Website: https://wizardofops.com/ Instagram: https://www.instagram.com/emma_rainville512 LinkedIn: https://ww…","meta_description":"In this episode of Follow the Yellow Brick Road, Emma Rainville (the Wizard of Ops) and Mitch Barham (the Wizard of Ads) break down why more revenue almos…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2381,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/follow-the-yellow-brick-road-7056493/episodes/fake-rich-why-millions-in-revenue-doesn-t-mean-you-re-making-money/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493/fake-rich-why-millions-in-revenue-doesn-t-mean-you-re-making-money.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}