{"podcast":{"title":"Follow The Yellow Brick Road","slug":"follow-the-yellow-brick-road-7056493","podcast_index_feed_id":7056493,"rss_url":"https://feeds.captivate.fm/follow-the-yellow-brick-road/","website_url":"https://followtheyellowbrickroadpodcast.com/","image_url":"https://artwork.captivate.fm/4c54bc52-27db-4657-8c91-caf35a4d3f86/Untitled-design-11.png","author":"Emma Rainville & Mitch Barham","episode_count":98,"summary":"Follow The Yellow Brick Road is the podcast for founders who want a clear path to turning clicks into customers. Hosted by Emma Rainville (Founder of Shockwave Solutions, Wizard of Ops) and Mitch Barham (Founder of Barham Marketing, Wizard of Ads), this show breaks down what actually drives growth — from acquisition to conversion to operations. Emma brings the systems and execution behind businesses that run without the founder in the day-to-day. Mitch brings the ads and acquisition that turn attention into revenue. Together, they connect both sides — so your business doesn’t just get clicks, it converts. If you're serious about scaling your business — subscribe and follow the path.","last_synced_at":"2026-07-15T10:21:18.337187+00:00","page_url":"https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493"},"episode":{"title":"Automation Butterfly Effect: How One CRM Error Crashed a Million-Dollar Launch","slug":"automation-butterfly-effect-how-one-crm-error-crashed-a-million-dollar-launch","published_at":"2025-12-02T20:00:00+00:00","page_url":"https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493/automation-butterfly-effect-how-one-crm-error-crashed-a-million-dollar-launch","show_page_url":"https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493","url":"https://followtheyellowbrickroadpodcast.com/","audio_url":"https://episodes.captivate.fm/episode/7528c611-7035-48aa-9319-ca543303e2af.mp3","summary":"The systems you trust most might be the ones silently draining revenue. In this Special Ops episode, Emma Rainville sits down with Tiago and Richard from Shockwave to expose the hidden risks inside \"working\" automations. From forgotten CRM tags to catastrophic failures on revenue-critical days like New Year's Eve, this conversation breaks down the high-stakes consequences of automation neglect. You'll learn exactly how often to audit backend systems, how to prioritize checks based on revenue impact, and why every automation needs a timestamp and owner. We cover: - Why the butterfly effect in automation is real—and dangerous - The difference between a functioning system and a profitable one - SOPs vs. revenue-connected automations: how to audit each - The $500K+ mistake from a five-year-old CRM automation - Why your quarterly launch could trigger a total system collapse Timestamps: (0:00) Welcome + intro to automation breakdowns (0:40) Why automations fail silently over time (1:25) The legacy CRM horror story (2:45) How often you should audit automations (3:50) The butterfly effect in backend systems (5:10) Real-world breakdown: New Year’s Eve automation disaster (6:20) SOPs vs. dollar-backed flows: audit timelines (7:10) Free SOP download for your next system audit CTA: Download the free automation audit SOP from Richard inside the Visionary Vault. No opt-in BS. Just plug, edit, deploy. Explore Free Resources inside the Visionary Vault: https://specialopspodcast.com/visionary-vault Get in Touch with Emma Rainville: YouTube: https://www.youtube.com/@specialopspodcast Instagram: https://www.instagram.com/emma_rainville512/ LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru Get in Touch with Richard: Email: richard@shockwavesolutionsllc.com LinkedIn: https:…","meta_description":"The systems you trust most might be the ones silently draining revenue. In this Special Ops episode, Emma Rainville sits down with Tiago and Richard from…","key_points":[],"chapters":[],"topics":[],"duration_seconds":461,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/follow-the-yellow-brick-road-7056493/episodes/automation-butterfly-effect-how-one-crm-error-crashed-a-million-dollar-launch/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493/automation-butterfly-effect-how-one-crm-error-crashed-a-million-dollar-launch.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}